From 2011-15, Jordan lived in the remote African kingdom of Lesotho, which is where he first adapted all his International Journalism skills, strategies and storytelling styles to the challenges of Global Communications. Especially in the areas of Health, Development and Environmental Protection. Among his most meaningful projects in Lesotho was to illuminate one American NGO’s impact on the large community of HIV orphans. He interviewed, photographed and wrote the stories of 24 beneficiaries, which the NGO – Management Sciences for Health – then published as an e-book. From this experience, Jordan crafted his own interviewing-storytelling method to identify, unearth and illustrate any organization’s true on-the-ground impact, which he calls The Fork in the Road.