Inside Fashion Design
KENT was founded by a conscious Canadian, now living in Los Angeles. It all started with the benefits of natural materials.
Having outgrown frilly, lacey and stretchy underwear of her youth, Stacy sought to find a simple pair of 100% cotton underwear that matched her simple everyday style - though find everything but.
Influenced by graduate studies in sustainability, work with start-ups disrupting the textile space and time living in Copenhagen, Stacy began designing her own natural briefs and basics
Digging further into her Canadian roots of backyard gardening and composting, she began thinking... why were the simple underwear options always super synthetic (elastane, nylon, polyester, spandex), unbreathable and infection-producing?
Why not design underwear made from natural materials that could also return to nature? Months of research, trials and fittings later, the Annual Brief was born. After speaking with over a 1,000 women about their underwear, she understood they also wanted underwear that looked as good as it felt - made from natural materials, less toxins, simpler style, no synthetics, better fit, less irritation, fewer wedgies.
So that's why we do what we do - because we believe, wearing super natural, never synthetic means we have the opportunity to look good, feel good and do good everyday.
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One conversation. Two people on a first date at a NYC Italian restaurant. An up and coming fashion designer, she’d gone to a women's college and become passionate about women's rights. A global economic development expert, he believed fervently in the importance of empowering women to the world’s future. Unbeknownst to even them, Marcella had already been born by the time the bruschetta arrived...
This may say "About Us" but we are all about YOU!
We work to create a community of support, and we mean that in every way – not just by designing supportive, secure bras, but working with Medical Professionals, Retail Stores and Hospitals within communities to connect you with the information and access you need to get a great compression bra.
The creation of our Hugger bras started with a challenge from an oncologist. The doctor held up a flimsy, post-surgical “bra” (aka tube top) and she said, “Can you do better than this?”
The answer was, emphatically, "YES! We can!"