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  • Fashion Made For Extraordinary People

    Back in 2021, we introduced you to Masks For Extraordinary People—a fantastic group of folks who also founded Atom Design, a textile print studio in London. Guess what? They didn't stop at making masks! Post-Covid, they took a leap and expanded their collection. Curious about how they create Fashion, Made For Extraordinary People? Today, we're thrilled to feature their updated business MFEP, a company that embraced the challenges of the pandemic and turned them into a business driven by purpose and passion. Not only did they survive the trials, but they also emerged even stronger, with an unwavering sense of purpose and excitement. Go, MFEP! 💪 (check out our previous posts above for a full history!) Since then, the team has continued working on new designs and developing their range of custom-made-to-order offerings and their online shop. Take a peek at photos of some of their new products- I hope you’ll love them as much as we do! They enjoy combining different fabrics to accentuate the prints and create fun combinations, contrasts, and flashes of color. Hats, Totes, and Aprons by MFEP As always MFEP team loves to make custom made-to-order items, so reach out as you can select different prints and fabrics or different styles and sizes - they absolutely love & encourage collaboration and have a plethora of prints to choose will surely find something you love! Are you in the mood to change up your home a bit by adding some newness? MFEP is here to help and welcome conversations around consulting on color/pattern schemes for your projects … big or small! Reach out via: I personally have done Zoom sessions from here on the west coast, with Corinne in London, and felt like I was shopping in a girlfriend's closet right next door! Extra Bonus! With each order, MFEP gives 5% to a local charity of please don't hesitate to send them a note for inquiries, orders & collaborations. Here at IFD, that is what we value- working together & supporting makers, designers, and artisans who are making an impact with their work. We are big fans of MFEP and the team behind them!! Reach out to IFD directly if any questions, or go ahead and send them a note- they would be happy to hear from you! Tell them IFD sent you! Thanks for checking out our maker's stories- Do you know a maker to be featured? Let us know! Know someone who would like this article? Please share! Looking to connect with others in a supportive fashion design community? Become a fashion industry insider. Join our Free Fashion Industry Community: We invite you to join us! Visit us to see what we are all about! Thanks for reading today! Have other suggestions or questions? Reach out to let us know

  • Color Trend Yellow. The Happy, Optimistic, Cheerful, Warm, Energetic, Summertime Color!

    Hey there Conscious Fashion Friend! Today, we're diving into the radiant ever-so-vibrant, and happy color trend Yellow! Whether you're a seasoned designer or a fashion enthusiast looking to spruce up your creations, let's explore the magic of this lively shade and learn how to use yellow like a pro! In this edition of Tuesdays Trend, we will dive into: The history of the color yellow and how in ancient times, yellow was a sacred color A look at the psychology of the color yellow Ingrediants from nature to make yellow dye Yellow color palette ideas Colors to pair with yellow How to wear yellow Print inspirations with yellow PLUS Our favorite summer wardrobe pieces in, you guessed it...yellow! To access the full article and other Color Trends, log in to your ifd insider account here: Check back each week for more Tuesday Trends! All available for ifd Insiders members at

  • How to Build Economic Independence, Self-Esteem, and Social Empowerment through Ethical Fashion!

    Meet the Makers of Bega Kwa Bega, a self-help group for single women providing social empowerment, skills training, and an opportunity to showcase their craft through ethical fashion brands In the bustling city of Nairobi, Kenya, a group of determined women faced immense challenges as single parents struggling to provide for their children. In their desperate search for a better future, they turned to prostitution to make ends meet. However, their lives transformed when they joined Bega Kwa Bega. This self-help group gave them social empowerment through ethical fashion by getting skills training, and an opportunity to showcase their craft. Today we highlight the inspiring journey of Karen Achien'g Anyango and the incredible work of Bega Kwa Bega, a valid symbol of sustainable and ethical fashion. Empowerment Through Skill Development Karen Achien'g Anyango, a resilient member of Bega Kwa Bega, shares her powerful story of transformation. This self-help group empowered her with batik, tie-dye, weaving, and beadwork skills. The group became a platform for these women to regain control over their lives, fostering a sense of pride and independence. Through training and mentorship, they honed their craftsmanship, transforming their creativity into tangible art forms. Craftsmanship Showcased Abroad One of the most empowering aspects of Bega Kwa Bega is the opportunity for these talented artisans to have their work showcased and sold abroad. Their unique creations reach global audiences through partnerships and collaborations, allowing the world to appreciate the beauty and skill invested in each piece. By purchasing these ethically crafted items, individuals become part of a powerful movement, supporting the livelihoods of these women and contributing to sustainable fashion practices. The Value of Knowing the Makers Karen Achien'g Anyango emphasizes the significance of knowing the stories behind the products we own. She believes that when we understand the journey and resilience of the artisans who create these pieces, we find far more value in the items themselves. The connection between the maker and the wearer becomes a meaningful bond, transcending material possessions and celebrating the human spirit. Bega Kwa Bega: A Beacon of Hope The Bega Kwa Bega Self-Help Group represents a shining example of how ethical fashion can change lives and uplift communities. By empowering women with skills and providing them with a platform to showcase their craftsmanship, Bega Kwa Bega promotes economic independence, self-esteem, and social empowerment. Their work challenges the prevailing narrative and proves that beauty and strength can arise from the most challenging circumstances. Karen Achien'g Anyango's journey and the inspiring work of Bega Kwa Bega exemplify the power of sustainable and ethical fashion. These women have transformed their lives, transcending adversity and embracing their creative potential. By supporting Bega Kwa Bega and other similar initiatives, we contribute to a world where fashion catalyzes positive change, empowering individuals and uplifting communities. About Artisan Fashion: Transparent Artisanal Partnerships: Innovation, Collaboration & Shared Inspiration "We emphasize the potential and importance of capacity-building frameworks for trade opportunities on behalf of marginalized communities. Through the enhancement of artisanal creativity and production capacity, we create employment opportunities and economic development" from About Ethical Fashion Initiative: Explore the Ethical Fashion Initiative's partners around the world: "The Ethical Fashion Initiative (EFI) is a flagship program of the International Trade Centre, a joint agency of the United Nations and the World Trade Organization. EFI reduces global poverty by linking micro-producers and artisans to the international supply chain of fashion, facilitating dignified work at a fair wage. EFI supports local creativity, female employment and empowerment, and gender equality. EFI collaborates with creative social enterprises such as GIE CABES in Burkina Faso and Mali, Artisan.Fashion in Kenya, D.O.T in Haiti, Kangaroo in Ethiopia... EFI partner brands include Vivienne Westwood, EDUN, MIMCO, Stella Mc Cartney, Brother Vellies, United Arrows among others." from To hear from the founder of Ethical Fashion Initiative, watch and listen in on IFD's conversation with Simone Cipriani from our Ethical Fashion Festival To learn about brands working with Artisan Fashion, check out a few of Ethical Fashion Initiatives' partner brands. By shopping and other ethical brands, you are supporting the makers behind the products and their livelihoods. Brother Vellies MIMCO Vivienne Westwood Thanks for reading today! Have other suggestions or questions? Reach out to let us know Know someone who would like this article? Please share! Subscribe to our newsletter to stay in the know and see all our featured makers, along with industry insights & inspirations!

  • How to: Create a Stunning Color Palette for Fashion Designers and Our Top Tools To Get You There

    Introduction: Creating a stunning color palette for fashion designers can be the defining element that breathes life into their creations. The careful selection and combination of colors can evoke emotions, set trends, and establish a brand's identity. In this How To, we will explore the art of building a color palette that will elevate your fashion designs to new heights. When starting to build your color palette, we will assume that you already have Design Direction or a Design Brief, so that you have that in mind when building your palette. This could be from your team, your client, or from your own work. Seek Inspiration: Start your color palette journey by seeking inspiration from various sources. Look to nature, art, architecture, and everyday objects for ideas. Explore color trends, runway shows, and fashion magazines. Immerse yourself in a world of color to spark your creativity and find unique combinations. Understand Color Theory: Familiarize yourself with the basics of color theory. Learn about the color wheel, primary, secondary, and tertiary colors, and concepts like complementary, analogous, and monochromatic schemes. Understanding these principles will help you create harmonious and visually appealing palettes. Define Your Palette's Purpose: Consider the message and mood you want to convey through your fashion collection. Are you seeking a vibrant, energetic vibe or a more subdued, elegant feel? Define your palette's purpose to guide your color selection. Remember, different colors evoke different emotions, so choose wisely. Start with a Foundation: Build your palette with a few core colors to serve as the foundation. These are usually neutral or versatile hues that anchor your designs and allow other colors to shine. Classic colors like black, white, beige, or navy are timeless choices that complement a wide range of shades. Think about who you are selling your collection to; is it a retailer? A wholesaler? Online? If a retailer, think about they will merchandise colors together or how many "arms" on a rack or wall they will allocate to your brand- they may only get 3 styles in a few colors, so what will be your main colors that will be their best sellers? If you are working several colors into a print, what will be the base colors that they coordinate with? Make sure to include colors that can mix & match and work back to your solid core colors. Explore Color Relationships: Experiment with different color relationships to achieve balance and depth in your palette. Complementary colors, located opposite each other on the color wheel, (check out this free color wheel generator) create bold contrasts. Analogous colors, found adjacent to each other, provide a harmonious and cohesive look. Triadic or tetradic schemes offer vibrant combinations for a dynamic impact. Consider Color Psychology: Colors have a profound impact on human psychology. Research the emotional associations (read our color theory blog to learn about emotions) tied to various shades and consider how they align with your fashion collection's intended message. For example, blue conveys calmness and stability, while red exudes passion and energy. Use this knowledge to evoke specific emotions in your designs. Test and Refine: As you build your palette, test the colors in different combinations and contexts. Experiment with various fabric swatches, sketch designs, or even create digital mock-ups. Continually refine your palette by eliminating or adding colors until you achieve a harmonious balance that aligns with your vision. Check out Coolors; a free online color palette generator- its pretty slick! Creating a captivating color palette is a crucial skill for fashion designers. By seeking inspiration, understanding color theory, defining your palette's purpose, and exploring color relationships, you can build a stunning palette that brings your fashion designs to life. Remember, colors can captivate and inspire, so embrace the art of color selection and let your creativity shine on the runway.

  • What Do Bespoke Fashion & Cruelty-Free Cosmetics have in common?

    The designer! Meet Anthony Williams, the brains behind the Lifestyle Brand Rossario George & Leaping Bunny cruelty-free cosmetics. Read on to learn more! Anthony will be showing his latest collection at the 5th annual COUTURE & CARS FASHION SHOW at the LeMay – America’s Car Museum on Saturday, July 22nd from 6:00 pm - 11:00 pm. See below for details. IFD: Anthony, you are an artist and creator of the Rossario George Brand- can you tell us a little bit about your design background?: I am a self-taught designer and expert in exporting and importing, and fabric and pattern selection. I have always been an artist (drawing) so I do all my sketches and designs. I then send them off to my team of manufacturers to create the garments to my specifications. IFD: How & why you decided to create your own line?: It all began when a company named Shop Vida reached out and asked me to design garments for them (prior to that I was creating fine art and home accessories based on my pieces). In the first year, I became a top seller, which gave me the push I needed to create Rossario George. IFD: How long you have been in business?: Rossario George has been in business since 2018. IFD: What is the story behind your brand? Rossario George is a lifestyle brand that creates ready-to-wear, couture (for all genders), 5-star rated, Leaping Bunny cruelty-free cosmetics and so much more. We are a brand known for our quality, uniqueness, and affordability. We cater to anyone who wants to feel luxurious without breaking the bank. I guess you can say Rossario George is for EVERYONE. IFD: You truly are building a lifestyle brand! Tell us more about your cosmetic line: Rossario George started out in the cosmetic business with a line of gel nail polishes but has since expanded our collections to include the face, eyes, and lips. Our 5-star rated and Leaping Bunny certified lines can be found on its own website as well as online retailers Beauty Bridge,, and RG Beauty can be found in-store at the Divalani Style boutique in Kirkland, WA. Lastly, we are also close to getting our cosmetics in another WA state location. IFD: Do you incorporate sustainable practices and if so, how? We take sustainability very seriously. We only have one planet and each of us has the responsibility to treat it right. We changed our business model from mass production to bespoke. We only create garments once they are ordered. This way we only use a limited amount of materials nor do we waste them. IFD: What is this specific collection about for the upcoming Couture & Cars Fashion show?-what can the audience expect? We are exclusively showing the L4 Collection (L4 stands for Love, Laird, Leather, and Lace) this collection is a culmination of the many things I find inspiration in as well as things that have occurred in my life (Like the Laird part…I acquired the title this year due to ownership of land in Ireland). IFD: Where do you sell and how can people find you? You can purchase Rossario George clothing, accessories, and shoes on and our must-have beauty on and You can also buy it at Divalani Style in Kirkland, Washington. To work with me directly, we have various options available. Once a garment is paid for buyers can electronically send us their measurements to the email provided or we can set up a time and place to meet for measurements. I also have an in-house studio people can come to. Please note that all orders are in hand within 3-4 weeks. Website: Facebook: @HouseofRG Instagram: @rossario_george Leaping Bunny Cosmetics: Contact info: (e) (p) 206.501.743 ROSSARIO GEORGE brand: "Rossario George is a label that embodies the word “trendsetter.” Bringing together a kaleidoscope of styles and textures, Rossario George is for those who want to celebrate every day and make it unique regardless of the occasion. From women’s ready-to-wear to home furnishings and lifestyle accessories, the label is a salute to sexy and stylish. At the label’s helm is CEO Tony Vincente, one of the fashion industry’s disruptors causing havoc in the most fashionable way and bringing a wave of change to style, fashion, and design." from Couture & Cars ABOUT THE 2023 COUTURE & CARS FASHION SHOW: This is the 5th annual COUTURE & CARS FASHION SHOW at the LeMay – America’s Car Museum on Saturday, July 22nd from 6:00 pm - 11:00 pm. We have merged our love of fashion and cars to bring you this unique fashion show experience! We will be showcasing both couture clothing designers and couture accessory designers from the northwest region. The event doors will open at 6:00 pm, we will have a live DJ, designer booths, and red-carpet photos available before the show. The seating for the show will begin at 6:40 pm and the fashion show will start at 7:00 pm sharp. There will be an after-party at the venue following the show. Please check out the official website for more information, go to Ticket Prices: $95 VIP Ticket + Museum Entrance (Includes Front Row Seat, Free Drink Ticket, & Prepaid Parking $5 Value) $85 VIP Ticket (Front Row Seating, Free Drink Ticket & Prepaid Parking $5 Value) $65 2nd & 3rd Row Ticket + Museum Entrance (Includes Prepaid Parking $5 Value) $55 2nd & 3rd Row Ticket (Includes Prepaid Parking $5 Value) Event Schedule: 6:00 pm Event Doors Open & Pre-Show Red Carpet Photos 6:40 pm Start Seating for the Show 7:00 pm Fashion Show 9:00 pm After-party at the venue (LeMay Museum) 11:00 pm Event Ends Showcasing Designers: Ambizflair Cin X Zaya GGY Collections Julie Danforth Design Rossario George Santiago Alejandro Attendees should dress up and dress fashionably for this event, we will be conducting red-carpet interviews of attendees the night of the event. Thanks for reading today! Have other suggestions or questions? Reach out to let us know Know someone who would like this article? Please share

  • Friday Feature: Six Sustainable Summer Styles Essentials by Ethical Brand YesAnd by Marci Zaroff

    Today's Friday Feature is the brand YesAND. Here at Inside Fashion Design, we like to seek out fashion brands with sustainable and ethical practices. I discovered Marci Zaroff a while back and ordered a few pieces, which have become my favorite comfort staples in my wardrobe. Where it all Began: Marci has spent the past three decades working with a close-knit team of Indian farmers, mills, and collaborators. Her vision for YesAnd was born from the deep love she has for India and the family of co-creators that she has built there over time. Marci Zaroff has been revolutionizing fashion since the 1990s when she coined and trademarked the word “ecofashion.” Like many of us, she had an “a-ha” moment when she realized that the fashion world was largely excluded from sustainability conversations. YesAnd is her vision-- bringing together both style and sustainability so we can all wear the change we wish to see. Some styles by YesAnd Sustainable Brand How they do it: Proud of Doing the Right Thing "At YesAnd, we believe business not only has the ability to be a part of environmental solutions, but also a moral responsibility to address them." YesAnd GOTS certified We certify our organic cotton products through the Global Organic Textile Standard, which evaluates the entire supply chain. Low impact dyes We use inks that are free of harmful chemicals. That means no chlorine bleach, acetone, formaldehyde, or heavy metals. Fair labor Our supply chain follows stringent labor standards, including payment of a living wage, safe working conditions, and absolutely no child labor. One for one We offset some of our carbon impacts by planting a mangrove tree for every order, the best and most efficient variety of trees for climate change mitigation. Learn more about Marci and how her fashion brand is making a positive impact! Explore the collection and consider supporting the brand to keep her good work going. Visit the shop here to view the full offerings. Thanks for reading today and supporting Ethical and Sustainable Brands! This article contains affiliate links. If you choose to make a purchase through the links in this article, I will make a small commission. This is at no extra cost to you.

  • The Power of Color: Using Color Theory in Fashion Design to Influence Consumer Emotions

    Understanding Color Theory and the psychology of color can guide your design work. With conscious & strategic color usage, you can achieve an emotional response & set a mood for your collection and brand. Color is all around us, profoundly shaping our world and influencing our experiences. From the vibrant hues of a sunset to the calming tones of a serene blue ocean, color can evoke a wide range of emotions. Whether we realize it or not, the colors we encounter can impact our moods, perceptions, and behaviors. This blog post delves into the fascinating realm of color theory & color psychology, exploring how colors affect our emotions and why understanding this connection is essential in various aspects of our lives. The Language of Color: Color has long been recognized as a universal language that transcends cultural boundaries. Different colors have distinct meanings and associations deeply ingrained in our collective consciousness. For example, red is often associated with passion, energy, and intensity, while blue is linked to tranquility, trust, and stability. These associations are not arbitrary but rooted in our evolutionary history, cultural symbolism, and personal experiences. Understanding Color Psychology: Color psychology studies how color influences human behavior, emotions, and mental processes. It explores our physiological and psychological responses to different colors and how they can be harnessed to create specific effects. While color preferences can vary between individuals, some general patterns exist in how colors are perceived and the emotions they evoke. The Emotional Spectrum: Let's explore some of the most commonly recognized colors and the emotions they tend to evoke: Red: As a warm and intense color, red often evokes strong emotions such as passion, excitement, and even aggression. It can increase heart rate and energy levels, making it suitable for creating a sense of urgency or attracting attention. Blue: Often associated with serenity, peace, and stability, blue has a calming effect on the mind and body. It is known to lower blood pressure and slow down heart rate, making it an ideal choice for promoting relaxation and tranquility. Yellow: Symbolizing happiness, optimism, and joy, yellow has a positive and uplifting effect. It can boost mood and stimulate mental activity, making it an excellent choice for encouraging creativity and positivity. Green: Green is associated with nature and harmony; green is known for its soothing and balancing qualities. It is often linked to feelings of freshness, growth, and renewal, making it an ideal color for promoting relaxation and environmental awareness. Purple: Long associated with royalty and luxury, purple is often seen as a color of sophistication and creativity. It can evoke feelings of mystery, spirituality, and inspiration, making it a popular choice for artistic and imaginative endeavors. Orange: A vibrant and energetic color, orange combines the warmth of red with the cheerfulness of yellow. It is often associated with enthusiasm, creativity, and social interaction, making it an attention-grabbing choice in marketing and design. Designing with Color Theory; Concepts and applications: Understanding the impact of color on emotions can have significant implications in various areas of our lives. Here are a few examples: Marketing and Advertising: Marketers often utilize color psychology to create powerful brand identities and evoke desired consumer responses. Colors can influence purchasing decisions, brand perception, and overall customer experience. Interior Design: Colors in interior spaces can significantly impact our mood and well-being. Calming colors like blue and green can create a relaxing atmosphere in bedrooms or spas, while vibrant colors like red and orange can add energy and excitement to social spaces. Art and Design: Artists and designers leverage color to elicit specific emotional responses in their work. Color choices in paintings, illustrations, fashion or graphic design play a vital role in conveying messages, setting moods, and creating visual impact. Personal Development: Being aware of how colors affect our emotions can empower us to make intentional choices in our personal lives. We can use color to create a desired ambiance in our living spaces, dress in colors that reflect our mood or goals, and even select colors that support our well-being and productivity. How to: Amplifying Emotions in your designs with Color The fashion world is not just about clothing; it's a powerful form of self-expression that allows us to communicate our personality, mood, and emotions. Color is pivotal in fashion design, as it can evoke specific emotions and create memorable experiences. Here's how you can strategically use color to elicit emotional responses, make a statement, and enhance the overall impact of your creations. First, ask yourself, when designing a new style or collection, what emotions do you want your consumer to experience? Confidence and Empowerment: Bold and vibrant colors, such as fiery reds, electric blues, or striking yellows, can instill confidence and empowerment. These colors are attention-grabbing and convey a strong presence, making them ideal for making a statement or exuding self-assurance. Bold colors can help boost your mood and make you ready to take on the world. Serenity and Tranquility: Soft and cool colors, like soothing blues, gentle greens, or calming pastels, tranquilize the mind and body. These colors evoke a sense of serenity, harmony, and peace. When incorporated into fashion design, they create a soothing visual experience and can be especially beneficial in creating relaxed and comfortable clothing, ideal for loungewear or vacation attire. Energy and Vitality: Bright and warm colors, including vibrant oranges, sunny yellows, or energetic pinks, can evoke energy and vitality. These colors are associated with enthusiasm, creativity, and a zest for life. Fashion designs incorporating these lively hues can be uplifting and energizing, perfect for occasions when you want to stand out and make a vibrant impression. Elegance and Sophistication: Deep and rich colors, like regal purples, luxurious blacks, or opulent burgundies, are often associated with elegance and sophistication. These colors convey a sense of mystery, refinement, and timeless beauty. Fashion designs that utilize these hues can create an aura of glamour and sophistication, making them suitable for formal events, evening wear, or high-end fashion. Playfulness and Joy: Cheerful and vibrant colors, such as sunny yellows, playful greens, or whimsical pastels, can evoke a sense of playfulness and joy. These lighthearted and youthful colors bring a sense of fun and happiness to fashion designs. They are often seen in casual wear, children's clothing, or designs that aim to create a carefree and joyful atmosphere. Versatility and Adaptability: Neutral colors, such as classic whites, earthy browns, or versatile grays, can create a sense of versatility and adaptability in fashion designs. These colors provide a timeless and sophisticated backdrop that allows other design elements, such as silhouette or texture, to take center stage. Neutral colors can be easily incorporated into various styles and serve as a canvas for expressing individuality and personal style. When working on your color palette, keep in mind your Design Direction or Brief, making sure the colors align with the collection or brand "story" In design, color is a potent tool for evoking emotions and creating memorable experiences. By strategically incorporating colors into your designs, you can capture attention, express personality, and influence how we feel when we wear your creations. Whether through bold and confident hues, serene and tranquil tones, or playful and joyous colors, fashion showcases the power of color & can transform our emotions and enhance our self-expression. So, embrace the colors that resonate with your designs, and let your choices speak volumes about who you are and how you want to make others feel. Embrace the power of color and let it inspire and uplift us through our work and creative expression. How To: Expand your color knowledge with recommended reading: Designing with Color: Concepts and Applications: This textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities. Lavishly illustrated with full-color graphics and photos, the book demonstrates how color and other design elements are combined in nature and the visual arts. Part One presents color, the most immediately noticeable element of design. Part Two integrates color with the other design elements and shows how they interact according to the principles of design. Students can apply their learning by completing a series of activities and record their work with photos for future reference. Deep Color: The Shades That Shape Our Souls, by Keith Recker "The only book to offer deep insight into color's effect on humans and how colors reflect our history." Color is a powerful force in our lives. It is a major influence in visual and verbal communication and on the decisions we make every day. Deep Color unpacks all the shades of the rainbow (plus black, white, and pink) with little-known facts, stunning visuals, and a critical perspective on color and the nonverbal meanings it carries. Unpacks the mysteriously powerful shades of the rainbow (plus black, white, and pink) Understanding the cultural information encoded in color will make readers more aware of the media's persuasive use of color Deep Color contains essays exploring the intriguing facets of color, such as imperial yellow in China or lapis lazuli in Egypt. Each hue is illustrated not just in words, but in historical and contemporary images that show how ancient ideas are still very much alive today—and also how color can take on new meanings. The Complete Color Harmony: Pantone Edition is the latest in Rockport Publishers' best-selling color series. Completely revised from start to finish this new edition, is written by Leatrice Eiseman, executive director of the Pantone Color Institute. And the color "moods" that she writes about in each chapter are based and matched with Pantone colors. The book expands on previous editions for the most comprehensive color reference to date. This edition includes information on creating special effects, as well as an entirely new section devoted to the psychology of color. Eiseman helps readers determine their best color choices and suggests why some colors may inspire their creativity while others don't. The book includes new color palette sections along with expanded and updated color trends. The Basic Buide to Color Theory: the best handbook on color guide Paperback – November 16, 2021 by Rayna Theo Ever see a color that instantly reminded you of a brand? Perhaps you have ever struggled to relax in a room with a clashing color scheme or returned clothing that you received as a gift, because it wasn't right. The power of colors has the unmeasurable ability to influence our emotions, thoughts, and moods. The Institute for Color Research found that subconscious judgments about products are made within 90 seconds. Between 62% and 90% of those assessments can be attributed to color alone. Designers of user interfaces (UI) have to incorporate color in an interface that communicates the brand's visual identity. Although it may seem that a website's color palette is a personal matter, UI designers rely upon a framework called "color theory". This framework is a multilayered set guiding principles that guides the use of colors in design. This guide will cover everything you need about color theory, from understanding the basics of color variants to selecting the right color palette to suit your user interface. Table of Content What is color theory? Introduction to the color wheel Color harmony is important Models of additive and subtractive colors Introduction to color palettes What are the various types of color palettes available? How to choose the right color palette These are the best online tools to help you choose a color scheme Final thoughts Want more design tools and templates? Check out our online community and resource hub. Free and open to Conscious, Curious Fashion Enthusiasts. Learn more at: Thanks for reading today! Have other suggestions or questions? Reach out to let us know Know someone who would like this article? Please share! Subscribe to our newsletter to stay in the know and see all our featured makers, along with industry insights & inspirations! This article contains affiliate links. If you choose to make a purchase through the links in this article, I will make a small commission. This is at no extra cost to you.

  • Surviving a SCAD Heart Attack: Know the Warning Signs- YES This Could Happen to You!

    Hello Dear Reader, Today marks the 6th Anniversary of my SCAD heart attack. SCAD is a type of heart attack I had never heard of until it happened to me. I am sharing this story with you to build awareness and share resources to gain an understanding of the signs and symptoms as this could happen to you or someone you know. It all started with these mysterious chest pains that plagued me for several years. I went to countless doctors, desperately seeking answers, but none could provide a diagnosis. It was frustrating, to say the least. One day, on my way to a cardiologist appointment, something scary happened. As I parked my car at the hospital and started walking towards the building, I suddenly had to stop. I couldn't breathe, and the pain in my chest was unbearable. I doubted making it even into the building—should I head to the emergency room instead? But I managed to gather myself and made it inside. When I described what had happened to the doctor, he thought it might be Pericarditis; (swelling and irritation of the thin, saclike tissue surrounding the heart (pericardium). Pericarditis often causes sharp chest pain. Chest pain occurs when the irritated layers of the pericardium rub against each other. Pericarditis is usually mild and goes away without treatment.—a condition involving inflammation around the heart.) Wikipedia But the truth is, he didn't know for sure. He suggested I take ibuprofen to reduce the inflammation and said I should feel better within a few weeks. Little did I know that those weeks would turn into three long years of endless pain and frustration. No one seemed to take me seriously due to my general good health. I went through numerous medical tests in search of answers. I did sleep studies, wore a heart monitor for 30 days, and even got an Oximeter to measure my heart rate and oxygen levels. Yet, all the results came back inconclusive. The pain persisted, taking a toll on me physically and emotionally. There were days when the pain was so intense that I couldn't even drive. I'd be on my way to work, and suddenly, I'd feel this crushing pressure in my chest, forcing me to pull over, wondering if I should call 911, or continue driving to work. Walking any distance became a challenge, leaving me breathless and exhausted. Even during bedtime, as I lay down, it often felt like an elephant was sitting on my chest, making sleep elusive. Living with this constant pain caused great anxiety and affected my daily life. I struggled to focus in meetings, and simple tasks became overwhelming. The fatigue and low energy levels made it difficult to get through workdays. It felt like my body was betraying me, and I couldn't find relief. It wasn't until later that I learned about a condition called Spontaneous Coronary Artery Dissection (SCAD). SCAD is a rare and potentially life-threatening condition where a tear forms in one or more coronary arteries, disrupting blood flow to the heart. It can present itself in various ways and is often misdiagnosed or overlooked. The Hidden Heart Attack: What is SCAD One day while I was working, feeling relatively normal when suddenly, I felt an excruciating pain in my neck that went up to my jaw. It was familiar, but this time, it was much more intense. I started sweating, and the pain became unbearable. I took some baby aspirin, hoping it would provide relief, but the pain persisted and decided to call 911. The fire department arrived first and quickly gave me an EKG, and realized the severity of the situation. The results surprised them, and they rushed me to the hospital. Everything after that became a blur. I found myself being rushed into the operating room. It was a flurry of activity. The surgeon explained they would perform an endoscopy to explore the issue and possibly put a stent in my heart. Only afterward did I realize I had suffered a heart attack—a shocking revelation that left me in tears. For more SCAD Information, visit The road to recovery hasn't been easy. I faced more pain, battled side effects from medication, and underwent months of cardio rehab. Even simple tasks like walking were still a challenge. Fatigue persisted, and it felt like an uphill battle to regain my strength. The Facebook group I now belonged to, kept encouraging me, saying this was my "new normal" and eventually I would learn to live with it and things would get better. I am fortunate that I was able to be seen at the Mayo Clinic in Minnesota and the leading SCAD research group. Dr. Sharonne Hayes is leading the way in SCAD research, which I am now a patient and included in their on going studies, Dr. Sharonne Hayes is the lead SCAD researcher at Mayo Clinic- to learn more about her research and latest findings, visit: Today, as I reflect on my journey I know I have come a long way. I feel better than I have in a long time. The chest pain and pressure still linger, very often being heartburn due to past medication side effects. But I've learned to listen to my body, recognize warning signs, and seek help when in doubt. I believe I have been back to the emergency room about 8 times since my heart attack- the Drs continually tell me it's better to be safe and get checked when symptoms arise- than to be sorry. I found a Facebook group of SCAD survivors, which became my support group- I am grateful for the women I connected with there as one of the best ways to get through life's challenges is to find a supportive community that understands what you are going through. I was fortunate to be referred to Mayo Clinic and Dr. Sharonne Hayes and the SCAD Survivor Facebook Group. Each year they host a series of SCADADDLES, an annual 5K, and talks featuring the latest research & findings. Read Donna's story and how she launched her business to support SCAD research: SCAD: How One Survivor is Healing Through a Love of Jewelry Design Solsiss Jewelry Shop I want to encourage everyone, especially women, to trust their instincts and never hesitate to seek medical attention if unsure about unusual symptoms. SCAD is a silent threat, often presenting itself in atypical ways. Don't ignore those signs or let anyone dismiss your concerns. Your health is worth fighting for, and you deserve answers. Understanding SCAD: Spontaneous Coronary Artery Dissection primarily affects women, often during or shortly after pregnancy. However, it can also occur in men and individuals who do not fall into these categories. SCAD differs from other types of heart attacks because it typically affects younger individuals who do not have traditional risk factors for cardiovascular disease, such as obesity, high cholesterol, or smoking. Causes and Risk Factors: The exact causes of SCAD are still not entirely understood. Research suggests that hormonal changes, including those during pregnancy, may weaken the arterial walls. Other risk factors associated with SCAD include intense physical exertion, extreme emotional stress, connective tissue disorders, and certain underlying vascular conditions. Signs and Symptoms: SCAD can present symptoms similar to a heart attack, including chest pain or discomfort, shortness of breath, sweating, and nausea. However, it is essential to note that SCAD can manifest as atypical symptoms, such as fatigue, dizziness, and fainting. This variation in symptoms often leads to a delayed or misdiagnosis, making SCAD challenging to detect. Diagnosis: Given the unique nature of SCAD, accurate diagnosis requires specialized tests and procedures. Cardiac catheterization, where a dye is injected into the arteries to visualize any dissection or blockage, is a common diagnostic tool. Intravascular imaging techniques, such as optical coherence tomography (OCT) and intravascular ultrasound (IVUS), can provide more detailed information about the artery's structure and identify the presence of a dissection. Treatment Options: The treatment for SCAD is individualized and depends on the severity of the condition. In some cases, conservative management, including medication to manage symptoms, is sufficient. However, suppose the dissection causes a significant blockage or leads to a heart attack. More invasive procedures like percutaneous coronary intervention (PCI) or coronary artery bypass grafting (CABG) may be necessary. Cardiac rehabilitation and long-term follow-up are essential components of the recovery process. Spontaneous Coronary Artery Dissection is a complex and challenging condition that predominantly affects women. While the exact causes of SCAD remain elusive, ongoing research is improving our understanding of this condition. The information provided in this blog post is for informational purposes only and should not be used as a substitute for professional medical advice, diagnosis, or treatment. If you experience any unusual symptoms related to the heart, it is important to seek medical attention promptly. With continued awareness and research, we can enhance our knowledge of SCAD and improve the care provided to individuals affected by this condition. Thanks for reading today and gaining awareness about SCAD. Please share this with others. If you have any questions, please reach out via email:

  • Natural Fabric Dyeing for Textiles in Kabul, Afghanistan Sustaining Tradition & Craft

    Ingredients from Nature In the city of Kabul, Afghanistan, a family of artisans keeps the ancient tradition of natural fabric dyeing for textiles alive. Saleh Mohammad, a natural dyer with a deep-rooted love for his craft, shares his story and the process behind creating vibrant and sustainable textiles. Saleh Mohammad left Afghanistan for six years, seeking knowledge and expertise in silk dyeing and weaving. He honed his skills in neighboring Pakistan, immersing himself in textile creation. Today, he leads a team of dedicated artisans who work diligently to produce exquisite textiles using traditional techniques. The weaving process starts with carefully selecting four types of yarn, each with unique characteristics. These yarns form the foundation for the textiles, providing rich colors that are achieved through natural dyes. Sustainable Practices: Harnessing the Power of Natural Dyes and Traditional Techniques One of their work's fundamental principles is using natural dyes sourced exclusively from Afghanistan. The rich and diverse flora of the region provides an abundant palette of colors. Plants, roots, and other raw materials are meticulously collected and processed to extract their vibrant pigments. This sustainable approach preserves the environment and ensures that each piece embodies natural beauty. The dyed yarns are carefully dried in the shade to achieve the desired hues & allowing the colors to deepen and set. Once dried, the threads are gently reeled onto spindles, ready to be transformed by the skilled hands of the weavers. The weavers, also part of Saleh Mohammad's family, bring the yarns to life, then get meticulously crafted into beautiful clothes and scarves. This family-based enterprise is a testament to the power of collaboration and heritage preservation. By working together, they sustain their livelihood and uphold the rich cultural legacy of Afghan traditions. Through their skill & craftsmanship, Saleh Mohammad and his team embody the spirit of sustainability. They achieve the beauty of natural dyes, honor traditional techniques, and contribute to the global movement toward more sustainable practices in the fashion industry. Their creations contribute to garments with stories woven with care, passion, and a deep appreciation for their Afghan roots. Example of Textiles dyed with Madder: (Rubia tinctorum) is one of the oldest and most frequently used traditional dyestuffs known to man. It has an extensive history in Turkey, India, and Iran. There, it is still being used for dyeing knotted and woven carpets. The secret for Turkey red, a deep rich red color, was guarded for centuries throughout Central Asia. In addition, it involved more than twenty steps to create this prized shade. Want to learn more about textile dying with ingredients from nature? check out more recommended reading: Botanical Colors Dyehouse: If you are a designer or brand looking for natural dye solutions, we would be happy to discuss your needs. We specialize in natural dyes derived from plants, roots, bark, and other natural materials that are GOTS (organically) certified. We provide garment and short-length piece dyeing scalable from small to high-volume runs. The colors are earthy, brilliant, and non-toxic and meet standard light and wash tests. Dekel Dyes; Suzanne Dekel Deke Dyes offers a supply store for natural dyes, mordants, and blank fabrics and ships materials to a worldwide audience of artists and hobby dyers. ​The DekelDyes Research Lab consults museums, dye factories, and the high-tech food- and textile industry in best practices, technical solutions, and problem-solving. We often host textile and design student groups to teach and inspire about natural dyeing and printing. ​The DekelDyes Studio is where we dye and print commissions for artists and clients. Workshops in Israel usually take place here. Recommended Reading: Natural Color: Vibrant Plant Dye Projects for Your Home and Wardrobe "Organized by season, Natural Color is a beautifully photographed guide to the full range of plant dyes available, drawn from commonly found fruits, flowers, trees, and herbs, with accompanying projects. Using sustainable methods and artisanal techniques, designer, artist, and professor Sasha Duerr details achievable ways to apply these limitless color possibilities to your home and wardrobe. Whether you are new to dyeing or more practiced, Duerr's clear and simple ingredients lists, step-by-step instructions, and detailed breakouts on techniques such as shibori, dip-dye, and block printing will ensure beautiful results. With recipes to dye everything from dresses and sweaters to rugs and napkins, Natural Color will inspire fashion enthusiasts, home decorators, textile lovers, and everyone else who wants to bring more color into their life." from The Wild Dyer: A Makers Guide to Natural Dyes with Projects to Create and Stitch: Natural dyes are colors and pigments that are derived from plants and minerals. They teach us the value of color and how to work sparingly and be mindful of our consumption of water and energy, and fabrics colored with natural dyes have a beauty and subtlety all their own. Nature’s bounty like onion and avocado skins, chamomile and birch bark, and nettles and acorns can produce lovely, ethereal colors and effects. The Wild Dyer demystifies the eco-conscious art and craft of natural dyeing, comprehensively covering topics such as: Foraging and growing dying materials Repurposing kitchen trimmings Making and using long-lasting dyes Creating stitched projects Workspace setup and equipment Fabric choices and care Beautiful accompanying photographs and easy-to-follow instructions also illustrate how to make eight exquisite household items, from a drawstring bag to a gardener's smock to a reversible patchwork blanket, and more. The Wild Dyer is a complete guide for both beginners and experienced artists seeking to expand their knowledge of this increasingly popular craft. Natural Palettes: Inspiration from Plant-Based Color “The plant-lovers alternative to the Pantone color guide.”—Julia Sherman, creator of Salad for President Renowned natural dyer, artist, and educator Sasha Duerr envision a new age of fresh, modern color palettes, drawing from our original source of inspiration and ingredients—the natural world around us. This innovative plant-based color guide includes twenty-five palettes with five hundred natural color swatches, providing a bounty of ideas for sustainable fashion, textiles, fine art, floral design, food, medicine, gardening, interior design, and other creative disciplines. Bring the healing power of forest bathing into your home with a palette of spruce cones, pine needles, and balsam branches. Move past Pantone and embrace the natural balance of a pollinator palette with Hopi sunflower, red poppy, echinacea, and scabiosa. Wild Color, Revised and Updated Edition: The Complete Guide to Making and Using Natural Dyes A practical and inspiring guide to creating and using natural dyes from plants, Wild Color, Revised and Updated Edition, offers the latest information on current environmentally friendly dyeing techniques and more than 65 species of plants and natural dyestuffs. This comprehensive book outlines all the necessary equipment, how to select fibers and plant parts, choose the right methods for mordanting and dyeing, test color modifiers and the fastness of dyed colors, and obtain a range of gorgeous colors from every plant, from alter to woad, shown in more than Back in 2019, we hosted a Wine and Dye event for Portland Textile Month. We had a great time stirring, mixing, and dipping linens in vats of dyes made from bark and pine needles. Kerry Cotter of Belmont Blankets uses natural dying in his products and showed us the ropes! Included is a downloadable recipe for DIY Fabric Dying from the event! Do you have a favorite resource or how-to for natural fabric dying or have tried it yourself? Let us know- we would love to hear. Also, we dug around looking for a resource for textiles from Afghanistan and had no luck- if you know of a resource let us know so we can help support it! Thanks for reading today! Have other suggestions or questions? Reach out to let us know Have you found a supportive online community yet? We invite you! Free and open to all those interested in connecting, gaining insights and inspirations and joining us to make a positive impact in the fashion industry. Know someone who would like this article? Please share! This article contains affiliate links. If you choose to make a purchase through the links in this article, you will be helping support our work here at Inside Fashion Design. This is at no extra cost to you. We appreciate your support! .

  • SCAD Heart Attacks: How One Survivor is Healing Through a Love of Jewelry Design

    Original Post from February 19th, 2019 Greetings Dear Reader, If you are reading this, I have piqued your interest in SCAD heart attacks: Spontaneous Coronary Artery Dissection. What is that you wonder and what does that have to do with fashion? Well, read on to learn more. Donna Sugimoto is a stylist, writer, and philanthropist who had her life turned upside down by SCAD. During her healing process, she turned to jewelry design, making essential oil-carrying jewelry with calming, positive energy. Listen to Donna’s life-changing experience and find out what’s behind her line of bracelets, SOLSISS. Donna: On the morning of September 23, 2016, I had a day off from my very busy life. Aside from my normal job as a hairstylist of about 30 years, I was working several days a week on a fiction trilogy for teens with my two writing partners. I was also doing family history research, working with curators, and placing family artifacts in national exhibitions on the WWII Japanese American Incarceration experience. Not a light topic. I was excited to have a day off to stay home and clean. That was the day life changed. That was the day I had a Spontaneous Coronary Artery Dissection, also known as SCAD. I was doing my normal cleaning routine, walking up and down the stairs and taking a break to check emails when I felt a very light pressure in both of my arms, nothing too intense, just...weird. It wasn’t until I broke out in a cold sweat that I knew something might be wrong. A friend took me to the ER (I was later told that in this circumstance you should always call 911 since an EMT would start treating you immediately!). Imagine my shock and confusion when I discovered a young, healthy, active, long-time vegetarian like myself—who was not at-risk—had a heart attack! But it wasn’t a “normal” one. It was something called, “Spontaneous Coronary Artery Dissection” also referred to as SCAD—a tear in the inner layer of one of your heart arteries causing blockage to the blood flow to your heart. It was a rare type of heart attack that they knew little about. When I asked the doctors how or why it happened, how long it would take the tear to heal, or if it could happen again, all they could tell me was they didn’t know and that it could heal just as spontaneously as it happened. Not very reassuring. I was sent home with a handful of medications, told to return in a few weeks and in the meantime, to rest, not do any heavy lifting, and to try to get back to my normal life. SCAD was not well-researched, and most in the medical field knew very little about it. Since then, researchers have come up with some basic guidelines during this sensitive time of heart healing. I realized that as soon as you have a SCAD (which many call “the club that you never wanted to join”) you become a “warrior,” fighting to survive. I felt like if I rolled over in bed the wrong way I might have another one. After trying to find answers for myself, I found a Facebook group called SCAD Survivors and a virtual research study on SCAD by the Mayo Clinic, which I joined hoping that my experience would help the researchers learn more. For the first 6 months, I stayed close to home to heal and recover physically and emotionally. What if I had a SCAD while stuck in LA traffic? What if it happened while I was sleeping? I had never felt so weak and vulnerable. Things that I used to do effortlessly had become difficult. I never thought of myself as a stressed person, just a very busy one, but when I learned stress could possibly play a factor in it—it’s not the reason SCAD happens but it could contribute to the perfect storm—I decided to do more things to help me relax. I worked on self-care to deal with the aftermath of SCAD. I finally found a new doctor who had been following the research and was more informed than most. It wasn’t until a year later that I slowly started to feel remotely like myself again. During that time of physical and emotional healing, I went through months of rehab, rest, therapy, meditation, listening to calming music, drinking soothing tea, and more rest, and I also started using the essential oils my sister, Terri, had given me. She had been accessing the benefits of essential oils for years. I found them to be helpful and experimented with which scents were calming and relaxing, for muscle aches or to just breathe better. I would sometimes put a few drops in my bath, in my drinking water and tea, or dab some on my temples or wrist. Terri told me about lava stones in jewelry to diffuse the oils and we both loved the idea, but after looking online we couldn’t find anything that we really liked. That’s when we knew we were going to design our own! I made my own jewelry when I was younger and also worked assembling pieces for a jewelry designer for many years. Our mom had jewelry parties when we were growing up, and we both have always been creative. Our aunt Eloise had recently been designing her own jewelry, so we played around with her treasure trove of beads, and SOLSISS Jewelry was born. I am a big believer in the power of positive thinking. I know positive thoughts, words, and actions can create positive shifts in people. I had a LOVE charm on a necklace from a secondhand shop. Each time I wear it I get compliments and smiling faces from people of all ages. I could tell it transferred good energy to them, and it made me feel different when I wore it. What to know about SCAD, a leading cause of heart attacks for young women Heart-Inspired for SCAD Collection - Rhodochrosite, Rainbow Moonstone & Sterling Silver Totem Diffuser Necklace w/BELIEVE Affirmation Heart SOLSISS Jewelry is designed with the intention not only to enhance your wardrobe, but to draw in more positivity, joy, and harmony to those who wear it and in turn, emanate that energy out to others in the world. It is the simple concept we call, “Soulful Synergy.” Who doesn’t need a little more of that in their lives? We are infusing the world with good energy. We combine natural gemstones (which are also known to have different vibrations and properties) with lava beads for grounding and use of the essential oils and then highlight our designs with meaningful focal beads and charms with words to invoke positivity. Sometimes all it takes is a little reminder for your energy to shift. You can also use our pieces to meditate with. Terri is a Reiki master and infuses our jewelry with lovely Reiki energy. In the earlier stages of SOLSISS, when I was wearing my bracelets with our inspirational word heart charms, just knowing they were on my wrist gave me the extra support I needed in moments of doubt or fear that my heart might tear again. I wore my “Courage” and “Strength” bracelets on the first flight I took post-SCAD and added my essential oils. It was so helpful. Through meeting and reading about others on the SCAD Survivor Facebook page, I knew most survivors experience that doubt and fear. I wanted to share our bracelets with them. I did my first SCADaddle—The Annual Carlsbad 5k for SCAD Research, Inc. in 2017 with Terri and my niece, Michelle. SOLSISS donated bracelets to the silent auction, and we knew we could do more. Hearts symbolize so much more meaning after you have survived a SCAD. We’ve created a special collection called the “Heart-Inspired SCAD Bracelet Collection” with survivors in mind. We also plan on designing a special SOLSISS Heartbeat Charm for this collection. A portion of proceeds from this special collection is donated to SCAD Research, Inc.—a non-profit dedicated to supporting the Mayo Clinic’s research and the virtual SCAD research registry. They are working hard to find answers for us. We made our first donation from the Heart-Inspired SCAD Bracelet Collection in December! Now over two years post-SCAD, I am busy with my new perfect storm. I am still seeing clients and working on my book project, am on the board of directors for a non-profit, The Tuna Canyon Detention Station Coalition, which helps to preserve a historical landmark in Los Angeles, and I volunteer for the Annual 5K SCADaddle. And I am co-creating SOLSISS Jewelry with Terri. As partners, we run every aspect of our business ourselves, and we both design and make our pieces—which is so much fun. We will be adding additional collections in the near future, including Nature, Ocean, and more. We plan to expand to a full jewelry line. For now, this is bringing us so much joy! Life is good! I just don’t sweep anymore!! We are grateful to Inside Fashion Design for sharing our story. Donna Sugimoto – SOLSISS Jewelry partner, designer, and co-creator, power of positivity thinker, author, hairstylist, family history researcher, SCAD Thriver Terri Bell – SOLSISS Jewelry partner, designer, and co-creator, ceramicist, reiki master, essential oil enthusiast. Thank you for reading today! Thank you for sharing your story, Donna! You can find SOLSISS online here.

  • How To: Land Your Dream Job in Fashion with The Briefcase Technique

    So how do you level up your portfolio, and land your dream job in fashion using the Briefcase technique? What is the Briefcase Technique??? Read on fashion friend and we will show you how! I recently led a webinar for students at the New York School of Design called: Portfolio Mastery: Secrets to Success. In the webinar, we covered: Designers' Guide: Do's and Don'ts for Success Enhance Your Portfolio Strategy Mastering the Essentials Elevate Your Skills: Expert Insights for Optimal Portfolios As I was planning out the webinar, I thought it would be helpful to provide a takeaway for the students of Portfolio Dos and Don'ts for easy reference. As I was drafting the document, I recalled The Briefcase Technique and how impactful this technique is to really get noticed, and stand out from the crowd. What is the Briefcase Technique? The Briefcase Technique is a negotiation and persuasion strategy developed by Ramit Sethi, a personal finance advisor, and entrepreneur. The technique is designed to help job seekers stand out during job interviews and increase their chances of receiving a higher salary offer. I wanted to share this nifty trick to help you nail those job interviews and show off your fashion superpowers. Let's dive in! If you are a fashion student, preparing to interview, in addition to having a strong portfolio, this is an excellent way to impress the interviewer and stand out from the competition. If you are worried you dont have enough in your portfolio, take a breath and focus on adding in a few pages to share with visuals created by using the Briefcase Technique strategy. It's like adding a secret weapon to your fashion arsenal, helping you stand out from the crowd and secure your dream job. This "brief" shouldn't be in your portfolio, but an extra on the side to pull out of your "briefcase" when the time is right. Be a Standout Superhero: Sure, a strong portfolio is crucial, but with The Briefcase Technique, you can take it up a notch and leave a lasting impression. Here's Your Action Plan: Follow these steps to unleash your fashion superpowers with The Briefcase Technique: Get to Know the Company: Do your homework! Research the company you're interviewing with, dive deep into their brand, and understand their current challenges. This knowledge will help you tailor your briefcase content to their needs. Spot the Opportunities: Look for areas where your fashion expertise can make a real impact. Think of ideas, concepts, or design solutions that address those opportunities and make the company go, "Wow!" Bring Visuals to Life: Time to show off your creativity. Use design software or good old-fashioned drawing skills to transform your ideas into an eye-catching presentation. Add Some Spice: Remember to explain the why behind each idea or concept. Show how it aligns with the company's goals and values. Throw in a written summary or a cool story to complement your visuals. Spice it up with storytelling Practice Your Superpitch: Practice presenting your problem-solving suggestion like a confident fashion superhero. Let your enthusiasm and passion shine through as you share your ideas and the impact they can have on the company. Even if it's a hypothetical scenario, you can use this to provide that extra something special. Ok, so now you're ready to create your "proposal" or brief: Here's an overview of how the Briefcase Technique works: Identify a specific problem: During your research, identify a problem or challenge the company faces that relate to the position you're interviewing for. The problem could be a process inefficiency, a missed opportunity, or a potential improvement. Create a solution: Develop a well-thought-out solution to the identified problem. Analyze the situation and brainstorm ideas to address it effectively. Consider the resources, time, and potential benefits of implementing your solution. Prepare a proposal: Put together a concise and visually appealing proposal that outlines the problem, your proposed solution, and the potential benefits for the company. Make sure your proposal is clear, well-structured, and easy to understand. The interview: After discussing your qualifications and answering questions, express that you've prepared a proposal to address one of the company's challenges. This is where the "briefcase" comes in. Present the proposal: Take out a physical or digital copy of your proposal, explaining that you've put in extra effort to provide a potential solution to the company's problem. Walk the interviewer through the proposal, highlighting the key points and the benefits the company can gain from implementing it. Engage in a discussion: Encourage the interviewer to ask questions and provide feedback. Be open to discussing your solution further and adapting it based on their input. This shows your flexibility, collaboration skills, and commitment to finding the best solution. The Briefcase Technique aims to demonstrate your proactivity, problem-solving abilities, and value proposition to the company. By going above and beyond the typical interview process and presenting a well-prepared proposal, you differentiate yourself from other candidates and showcase your potential impact on the organization. Remember to tailor your proposal and presentation to each job opportunity and company. The more relevant and compelling your solution is, the more likely it is to impress the interviewer and potentially lead to a higher salary offer or a favorable decision in your favor. You've got this! The Briefcase Technique is your secret weapon to make a killer impression during job interviews. Amp your portfolio, show off your creativity, and let your fashion superpowers shine. Remember, this technique is about going above and beyond, letting your imagination soar, and showcasing your unique style. For more on the Briefcase Technique, visit the original article here Would you like a copy of ifd's Portfolio Do's & Don'ts? Thanks for reading today! Have other suggestions or questions? Reach out to let us know Know someone who would like this article? Please share! Subscribe to our newsletter to stay in the know and see all our featured makers, along with industry insights & inspirations!

  • How the Worlds Most Expensive Spice "Red Gold" is Empowering Women in Afghanistan

    In the breathtaking region of Herat, Afghanistan, a delicate and vibrant flower known as Crocus Sativus, or Saffron, is the source of the world's most expensive spice, saffron. The cultivation of saffron serves as an alternative to opium production, provides a livelihood for women & supplies eco-friendly ingredients for several uses. Saffron, often referred to as the "red gold," due to its high cost, demands precision and careful attention to cultivating, the majority of which is done by women. The delicate nature of saffron harvest is done by hand, making their work a vital role in production. Beyond its cultural significance, saffron harvesting and production is a source of hope and empowerment for Afghan women. As the production of opium, with its detrimental consequences, gives way to saffron cultivation, women find new economic independence & positive impacts on their local communities. The magic of saffron extends beyond its vibrant appearance and delicate flavor. Its distinct perfume-like aroma evokes a sense of joy, and Its versatile nature allows for its use in not only culinary delights but also the creation of a natural dye, adding vibrant, natural color to textiles. In this article by Saffron supplier, Zohre Farzanegan, she explains how when the Crocus flower is used to produce saffron, there is considerable waste. However, it was discovered that the "waste" can be used as a natural fabric dye, creating a beautiful golden yellow color. Read more here Hasinaa, a dedicated member of the Saffron Quality Division, feels empowered by her work. She contributes to producing high-quality saffron and knows that through their work, they are enriching the lives of her families and her community. As we dove into the history and impact of the amazing flower, we wanted to learn more about the use for fabric dying, so did a little more digging! Image from In the article: Eco-Friendly Dyes for Textiles, from they state: "Saffron, a bright rich yellow dye obtained from the stigmata of the ‘Crocus Sativus’ plant, was not only used as a textile dye but also, as a coloring and flavoring agents for foods and as a medicine. Monks of the middle ages discovered that by combining saffron with an Iron mordant they could produce ink for their illuminated manuscripts, which resembles Gold. Saffron was the most expensive yellow dyestuff of the ancients due to the fact that 4000 stigmata were required to produce one ounce of dye." Here is a beautiful yellow swatch showing the results of saffron dye, from Want to try your hand at dying with saffron? check out this tutorial here from Finding saffron powder for dying is not easy, but we found a source out of Australia, with their instructions below: image from We celebrate the labor of love behind saffron, where women's skills are transforming lives. Watch for more in our Meet the Makers series, where we shine a spotlight on makers areound the world, working towards a more ethial and sustainable future. Thanks for reading today! Do you know a maker thats local? Are you a maker yourself? Let us know....we may feature you! Dont want to miss out on future makers stories? Subsctibe to our newsletter to stay up-to-date

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