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What is a Design Kick-off? With each new collection, you need to start with a "kick-off". This is where the direction for new product begins. Before diving Ito production creation you have to do your homework and build the foundation and framework for all new product. This includes: CREATIVE DIRECTION Trend research Color Direction Material brief Trim brief Pulling together inspiration Silhouette Direction; collecting references for fit, construction, materials and trims Building your decision process, requirements/ filtering/design lens (matrix for design briefs) IP Protection? Tool Box creation LINE PLANNING Timing/SeasonalVisual line planning; setting # of styles, colors, sizes, quantities to produce Clarity of product vision Target pricing/margins Product management process Estimating cost prior to prototyping Define category vision & seasonal product briefs Product category/ies Strategic drivers Carry overs/core items/ good/better/best strategy