關於
Are you a conscious fashion brand but struggling to communicate what you stand for? Do your values live in your heart—but not yet on your website, LinkedIn, or pitch deck? In today’s conscious consumer landscape, transparency isn’t optional—it’s expected. And when you don’t clearly show what you stand for, you risk being misunderstood… or even accused of greenwashing. But here’s the truth: 💬 You don’t have to be a writer. 💬 You don’t need a marketing team. 💬 You just need a clear structure—and expert guidance. That’s where this course comes in. What This Course Will Help You Do: Craft a powerful brand story you can publish on your website, social media, or LinkedIn profile Communicate your sustainability values in a way that feels honest, emotional, and credible Learn how to avoid greenwashing by using concrete, verifiable proof—not just buzzwords Build content that resonates with your customers, clients, media, and investors Write more confidently using storytelling structures that works 💡 What Makes This Course Unique: ✅ Led by a strategic communications expert with deep industry experience ✅ Includes Michael’s proven frameworks like the 4-Step Jordan Formula & “The Diamond” Storytelling Structure ✅ PLUS: Every student receives a 1-on-1 coaching session with the instructor to finalize and polish their brand story, ready for publishing. ✨ You’ll Walk Away With: A polished, publication-ready brand story that reflects your values, impact, and purpose A repeatable strategy for creating future content with clarity and direction A deeper understanding of how to build trust through your words Confidence that you’re not just doing the work—but communicating it powerfully 🎓 This Course is Perfect For: Conscious brand founders and designers Creatives who are not professional writers but want to communicate effectively Anyone who wants to build trust with transparency Designers preparing for investor meetings, funding pitches, or press opportunities