August was about reading the signals. September is about acting on them — starting with the one step most designers skip: research. Before NYFW, before the sketch, before the fabric order, here's what's setting up this season's collections, what's on the ifd calendar, and why the smartest move you can make right now is asking questions instead of guessing.
Understanding your target market is a crucial part of any business, including the fashion industry. Whether you're a designer, retailer, or a marketer in the fashion sector, it's essential to know who your customers are, their needs, preferences, and behaviors. But how do you go about defining your target market and creating a comprehensive customer profile? In this post, we'll guide you through the process step by step with this Fashion Design How To: Defining your Target M