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Leadership That Sells: The Qualities Fashion Businesses Need to Win (and Keep Winning)
Fashion business leadership is the practice of guiding a brand, team, and supply chain toward clear goals while protecting creativity, margins, and customer trust. In apparel, footwear, jewelry, and accessories, leadership isn’t just “being in charge”—it’s setting direction when trends change overnight, deliveries slip, or a collection underperforms. The best leaders keep people motivated while making decisions that are unglamorous, fast, and consistent.
3 min read


How To: 10 Steps To Consumer Research
Unlocking Consumer Insights: How to Conduct Market Research for Your Fashion Brand. In the ever-evolving world of fashion, intuition alone isn't enough to build a successful brand—research is your runway to relevance. Your role as a fashion brand owner or marketer is crucial. Whether you're launching a new collection, refining your brand strategy, or entering a new market, understanding your consumer is essential.
Jun 21, 20253 min read
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