ifd Community Conversation: Leading Sustainability in the Apparel Process with Rachel Erickson

Sustainability is often talked about in regard to fabric choices and ethical manufacturing, but what about the day-to-day processes that we perform inside our apparel brands as sustainability solutions? - Are you planning out your line in detail before you even start to design? Designing and developing styles that get dropped from your line due to poor budgeting, poor planning, or poor execution add to your carbon footprint every single season. - Do you have top talent on your Tech Design team? Better-run fit sessions lead to fewer prototypes, which leads to less garbage your brand creates. - Are you looking to 3D and AI as real solutions for your brand? Replacing photo samples and salesman samples with renderings leads to fewer garments that have no use after they serve their marketing and sales needs.