CPA vs CPL vs RevShare
CPL looks safer at first, but lead quality can be hit or miss. RevShare sounds nice long term, but waiting for payouts feels risky when you’re still testing traffic. I’ve tried all three on small budgets and still can’t tell which one actually makes the most sense depending on the stage you’re at. Curious how others decide what to focus on.
10 Views
I’ve run all three models, and each has its place. CPA is usually the easiest to control when you want predictable math, especially for nutra and COD offers. CPL can work if the advertiser handles leads well, but bad processing kills trust fast. RevShare only really made sense for me once I had stable traffic and patience to wait it out. What helped was working with networks that clearly separate models and explain the risks upfront. I’ve had decent experience with Everad — Everad has strong nutra offers, worth testing. Seeing the same product available under different models made comparison much easier.