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Come to this session ready to learn all about the “engineering” side of our industry, Technical Design, including pattern engineering, development, & design! We will work together to learn all about tech packs (your contract with your factory), fittings and how flat patterns play a huge role in creating a perfect garment. Technical Designers are like the engineers of the apparel industry, you need to be able to lead in fittings and manage your team. Being detailed, accurate and consistent are key traits to becoming a successful Technical Designer. Slow down to speed up in this role by taking your time until you are a master!

NSTRUCTOR: YOUMIE JEAN FRANCOIS Description: In today’s fast-paced digital economy, mastering marketing strategies tailored for a tech-savvy audience is essential. This session provides a deep dive into marketing and advertising for digital fashion, focusing on building a global presence, leveraging AI for personalization, and creating impactful campaigns. Key Topics Covered: AI in Marketing: Personalizing customer interactions and recommendations to increase engagement. Digital Advertising: Utilizing social media and digital channels for targeted advertising campaigns. Analytics and Metrics: Measuring campaign performance to inform strategy and improve ROI. Benefits: Increased Sales: Targeted marketing efforts lead to higher conversion rates. Sales Predictions: AI analytics provide insights into consumer behavior, enabling proactive marketing strategies. Enhanced Storytelling: Digital platforms offer diverse mediums to tell compelling brand stories. Learning Outcome: Participants will learn to craft effective marketing strategies using AI and digital tools to boost sales, predict market trends, and convey powerful brand narratives.

Ready to design fashion that goes full circle? 🌍✨ This course dives deep into the transformative power of circular design—an essential principle for any conscious fashion brand looking to minimize waste and maximize impact. You'll explore what circularity really means in the context of fashion, why it’s a game-changer for sustainability, and how to apply it directly to your design and production processes. From closed-loop systems and thoughtful material choices to post-consumer reuse and recycling strategies, you’ll gain the tools and frameworks to build a brand that is not only ethical but truly regenerative. Whether you're launching a new line or refining an existing collection, this course empowers you to create with purpose, reduce your environmental footprint, and shape a fashion future that gives back more than it takes. Confusion around circularity 🌪️ Feeling overwhelmed by sustainability choices 😰 “There’s so much information out there—zero waste, upcycling, biodegradable fabrics… where do I start?” Wasted materials and production inefficiencies 📉 Lack of a strategic system ♻️ Fear of greenwashing or doing it wrong 🚫 🌟 Transformations (After the Course) Clear understanding of circularity ✅ Walk away knowing exactly what circular fashion means and how it applies to modern brand practices. Confidence to implement real sustainability 🔧 Learn step-by-step strategies to reduce waste, recycle responsibly, and integrate closed-loop systems into your supply chain. A custom circularity model tailored to your brand 💼 Stronger brand credibility and consumer trust 🛍️ Build trust with conscious consumers by showing you walk the talk—through traceable, thoughtful practices. Tools to future-proof your fashion business 🌍 Stay ahead of industry regulations and shifting consumer expectations by embedding circularity into your long-term strategy.