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From Burnout To Belonging; The Truth about the Fashion Industry & What Led Me to Inside Fashion Design.
I was in my mid-20s, thrilled to be immersed in the fashion epicenter of New York City. Working hard and building a name for myself, and climbing the ladder. But behind the scenes, I was overwhelmed, burned out, and silently wondering if I'd survive in a role I was so passionate about at the expense of my health. Moreover, I felt I had nowhere to turn: no mentors, no guidance, and no community. Bosses & colleagues were more like competitors than team members Devil Wears Pra
9 min read
How To Define Your Target Market And Ideal Customer Profile: 12 Steps For Fashion Brands
Understanding your target market is a crucial part of any business, including the fashion industry. Whether you're a designer, retailer, or a marketer in the fashion sector, it's essential to know who your customers are, their needs, preferences, and behaviors. But how do you go about defining your target market and creating a comprehensive customer profile? In this post, we'll guide you through the process step by step with this Fashion Design How To: Defining your Target M
Nov 13, 20237 min read
How to Harness the Power of Giving; Volunteering to Transform Your Fashion Career
Reflecting on my role as Event Coordinator for the F4D event, I am reminded of the power of volunteering and the benefits gained through...
Oct 16, 202311 min read
How Do You Make a Zero-Carbon Apparel Collection, Without Electricity & Entirely by Hand?
Angel Chang's partnership with the artisans of Guizhou showcases the power of fashion to transcend mere trends and become a force for positi
Jul 30, 20234 min read
Sustainability is Achievable for Everyone!
Agents of Change: bgood collective Believes Sustainability is Achievable for Everyone When Rabia Farhang and Johanna Masket met through a...
Dec 14, 20225 min read
6 Key Steps to Starting a Business
Key business steps for a successful start-up
Oct 17, 20223 min read
5 Things Fashion Designers can do today to Achieve Sustainability
What 5 things can do today to incorporate sustainability in design? Advice from industry pros During the pandemic, the major footwear...
Oct 13, 20224 min read
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