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From Burnout To Belonging; The Truth about the Fashion Industry & What Led Me to Inside Fashion Design.
I was in my mid-20s, thrilled to be immersed in the fashion epicenter of New York City. Working hard and building a name for myself, and climbing the ladder. But behind the scenes, I was overwhelmed, burned out, and silently wondering if I'd survive in a role I was so passionate about at the expense of my health. Moreover, I felt I had nowhere to turn: no mentors, no guidance, and no community. Bosses & colleagues were more like competitors than team members Devil Wears Pra
9 min read
Design How To: Plan Your Conscious Fashion Range For Success
Your product line is more than just a set of garments—it’s a storytelling tool. Every style you design is a message to your audience, reflecting your brand’s values, voice, and vision. But how do you balance creativity with strategy? How do you create a thoughtful, sustainable line without overproducing or losing your brand essence?
Aug 133 min read
How to Build Creative Direction & Strategy for Sustainable Fashion in 2025
What Is Creative Direction and Creative Strategy in Fashion?
Creative direction is the visionary leadership that shapes a fashion brand's visual identity, storytelling, and emotional resonance. It defines the "big picture"—the look, mood, and message that unify collections, campaigns, and every customer touchpoint.
Jul 37 min read
The Most Complete Fashion Design & Development Sustainable Fashion Checklist
Here’s the truth: conscious fashion design is not fast fashion. It’s not about rushing to market or cutting corners. This process is multi-layered, strategic, and intentional. Each decision—from your fabric choices to your pricing model—requires thoughtful planning, time, and integrity. There are no quick wins or one-size-fits-all shortcuts. If you're serious about doing it right, you must understand just how extensive and in-depth this journey truly is.
Jun 64 min read
How To Define Your Target Market And Ideal Customer Profile: 12 Steps For Fashion Brands
Understanding your target market is a crucial part of any business, including the fashion industry. Whether you're a designer, retailer, or a marketer in the fashion sector, it's essential to know who your customers are, their needs, preferences, and behaviors. But how do you go about defining your target market and creating a comprehensive customer profile? In this post, we'll guide you through the process step by step with this Fashion Design How To: Defining your Target M
Nov 13, 20237 min read
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