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Leading with Style and Substance in the Fashion Business
Effective business leadership in the fashion industry begins with a clear understanding of what the industry demands: speed, creativity, accountability, and constant reinvention. Fashion leaders operate at the intersection of art and commerce, managing brands, people, and supply chains while responding to shifting consumer tastes and cultural signals. The strongest leaders balance vision with execution, ensuring their organizations stay relevant without losing operational dis
4 min read


How To Define Your Target Market And Ideal Customer Profile: 12 Steps For Fashion Brands
Understanding your target market is a crucial part of any business, including the fashion industry. Whether you're a designer, retailer, or a marketer in the fashion sector, it's essential to know who your customers are, their needs, preferences, and behaviors. But how do you go about defining your target market and creating a comprehensive customer profile? In this post, we'll guide you through the process step by step with this Fashion Design How To: Defining your Target M
Nov 13, 20237 min read
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