Which ad server do you think is best for large-scale projects in 2026?
Colleagues, I need your real-world experience. I'm currently searching for the best ad server for a project with growing traffic (web and mobile), where stability, transparent analytics, flexible targeting settings, and robust programmatic support are essential.
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As someone who has been working with large adtech projects for several years, I can say that in 2026, the best Ad server https://geomotiv.com/industries/adtech/ad-server/ isn't simply a matter of "who's more popular," but one that can truly handle scale and complexity. For large projects, stability under high load, flexible architecture, transparent analytics, and the ability to deeply customize to suit business logic are critical. From what I've seen in practice, enterprise solutions focused specifically on large-scale performance have proven the most effective. I'd especially like to highlight Geomotiv Ad Server's approach. It's not a one-size-fits-all product, but a full-fledged platform that can be adapted for DSP, SSP, or hybrid models. For us, high response speed, precise targeting, easy handling of large data volumes, and seamless integration with other adtech systems were crucial.