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Latest Feature:
From Burnout To Belonging; The Truth about the Fashion Industry & What Led Me to Inside Fashion Design.
I was in my mid-20s, thrilled to be immersed in the fashion epicenter of New York City. Working hard and building a name for myself, and climbing the ladder. But behind the scenes, I was overwhelmed, burned out, and silently wondering if I'd survive in a role I was so passionate about at the expense of my health. Moreover, I felt I had nowhere to turn: no mentors, no guidance, and no community. Bosses & colleagues were more like competitors than team members Devil Wears Pra
9 min read
Design How To: Plan Your Conscious Fashion Range For Success
Your product line is more than just a set of garments—it’s a storytelling tool. Every style you design is a message to your audience, reflecting your brand’s values, voice, and vision. But how do you balance creativity with strategy? How do you create a thoughtful, sustainable line without overproducing or losing your brand essence?
Aug 133 min read
How to Align Creative Direction with Sustainable Fashion Values
For designers, brand owners, or even product developers pivoting toward sustainability, creative direction is how you translate your mission into visuals, messaging, and product decisions. A strong, values-aligned direction ensures your entire team stays grounded in purpose while creating work that resonates with your audience.
Aug 53 min read
Design How To: Build Your Design & Development Calendar For Success
When launching a fashion line—whether it's your first or your fiftieth—timing is everything. That's where your Design & Development Calendar comes in. Think of it as the backbone of your design and production process. It keeps you aligned, organized, and confident, even when juggling multiple vendors, changes, and moving deadlines.
Jul 292 min read
How to Use AI To Predict Fashion Trends
Fashion has always been a reflection of culture, but predicting *what's next* has traditionally involved a lot of gut instinct and guesswork. Today, Artificial Intelligence (AI) is revolutionizing trend forecasting by replacing intuition with data-driven precision, enabling real-time analysis and predictive insights that help brands stay ahead of the curve.
Jul 94 min read
How to Build Creative Direction & Strategy for Sustainable Fashion in 2025
What Is Creative Direction and Creative Strategy in Fashion?
Creative direction is the visionary leadership that shapes a fashion brand's visual identity, storytelling, and emotional resonance. It defines the "big picture"—the look, mood, and message that unify collections, campaigns, and every customer touchpoint.
Jul 37 min read
6 Fool-Proof Ways To Capture & Vet Fashion Ideas for Best Results
As designers in the sustainable fashion space, we know that inspiration can strike at the most unexpected moments - on a morning walk while sorting through fabric scraps or even mid-conversation. The trick isn’t just having the idea; it’s knowing how to nurture it from spark to concept. Here’s my step-by-step process to vet and capture fashion ideas for best results, ensuring those fleeting flashes of creativity don’t slip away and become the seeds for your next standout coll
May 284 min read
Top AI Tools Used by Fashion Designers in 2025
In the ever-evolving world of fashion, designers are increasingly turning to a new wave of artificial intelligence tools to enhance their creative processes and streamline operations. These innovative technologies are not only accelerating creativity but also personalizing the design journey and enriching the customer experience. In this blog post, we will explore some of the most prominent AI tools that are currently shaping the fashion industry, revolutionizing the way desi
May 102 min read
The Ultimate Guide To Creating A Sustainable Fashion Collection
A Step-by-Step Guide to Launching an Ethical, Eco-Friendly Fashion Brand With Proven Tools and Strategies
Apr 149 min read
5 Free Tools To Streamline Your Sustainable Fashion Business
Starting a circular fashion brand is an empowering journey that requires smart strategies and tools to streamline your workflow. Whether you
Mar 128 min read
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