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From Burnout To Belonging; The Truth about the Fashion Industry & What Led Me to Inside Fashion Design.
I was in my mid-20s, thrilled to be immersed in the fashion epicenter of New York City. Working hard and building a name for myself, and climbing the ladder. But behind the scenes, I was overwhelmed, burned out, and silently wondering if I'd survive in a role I was so passionate about at the expense of my health. Moreover, I felt I had nowhere to turn: no mentors, no guidance, and no community. Bosses & colleagues were more like competitors than team members Devil Wears Pra
9 min read


How to Build Creative Direction & Strategy for Sustainable Fashion in 2025
What Is Creative Direction and Creative Strategy in Fashion?
Creative direction is the visionary leadership that shapes a fashion brand's visual identity, storytelling, and emotional resonance. It defines the "big picture"—the look, mood, and message that unify collections, campaigns, and every customer touchpoint.
Jul 37 min read


How to Create A Sustainable Fashion Business Plan
Building a fashion brand that’s aligned with your values is one of the most exciting—and important—journeys you can take. Whether you’re just starting out or already have a brand in motion, this guide is for you. Think of it as both a starting point and a refresh: a way to realign your business, revisit your goals, and ensure your path forward reflects the conscious impact you want to make. Let’s create something beautiful, meaningful, and lasting together.
May 133 min read


How to Create a Eco-Friendly Capsule Wardrobe
Capsule wardrobes offer the perfect solution-curated collections of versatile, timeless pieces that can be mixed and matched effortlessly. By focusing on sustainable fabrics, ethical brands, and thoughtful styling, you can create a summer wardrobe that looks great and supports eco-friendly practices. In this post, we’ll explore inspiring examples of summer capsule wardrobes, practical tips, and trusted brands to help you build your own sustainable, chic collection for the sea
May 103 min read


What is Blockchain? A Quick Guide
Textiles Blockchain for Fashion: Definition and Key Applications Blockchain in fashion refers to the use of decentralized, tamper-proof...
May 104 min read


Learn How To Impact Fashion With These Top 12 Books For Achieving Sustainability In Fashion
Good Day my Conscious Fashion Friend! Glad to see you are interested in making an impact in fashion! Whether you are reading this as a...
May 73 min read


How One Brand Incorporates Small Batch Production For Sustainability
The brand is deeply rooted in the belief that fashion should be a force for good—both for people and the planet. By partnering with gifted artisans on the island of Bali, Luciee creates fair livelihood opportunities and fosters long-term relationships within the community
May 55 min read


The Ultimate Guide To Creating A Sustainable Fashion Collection
A Step-by-Step Guide to Launching an Ethical, Eco-Friendly Fashion Brand With Proven Tools and Strategies
Apr 149 min read


How to design Sustainably with Denim, Worlds Most Loved Fabrics
A powerful idea is at the heart of NOWA’s philosophy: waste isn’t the end — it’s the beginning.
Apr 73 min read


How to Launch a Successful Conscious Fashion Brand
launching a conscious fashion brand is not just a task, but a thrilling journey.
Dec 4, 20245 min read
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