The fashion industry dazzles the world with creativity and style, but beneath the surface lies a complex web of environmental pressures and mental health challenges. If you're a fashion student, emerging designer, or industry professional, you're likely feeling the growing weight of climate change and sustainability. You're not alone in this emotional journey.

For many designers, the creative spark that drew them to the industry can become overshadowed by constant deadlines, financial uncertainty, and the pressure to perform. Without the right support systems, these challenges can chip away at both passion and wellbeing—sometimes leading to complete burnout. It’s a reality far more common than the industry likes to admit, and one that deserves honest conversation.

In today’s fast-paced fashion and retail industries, where creativity meets relentless demand, conversations around mental wellness have never been more urgent. Few individuals have dedicated their careers to bridging the gap between business innovation and human wellbeing as passionately as Jude Kingston. With over 30 years of experience across Australia and the global retail landscape, Jude has become a trusted voice for both industry excellence and cultural change

From an early age, I was drawn to both creativity and consciousness—long before those were buzzwords. My mom, a talented seamstress & crafter, taught me to sew and create with my hands. I made my own clothes, chose my fabrics, and dreamed of models walking the runway while standing in small-town fabric shops in Minnesota. My dad was a Professor & Environmentalist, who recycled before anyone else did—back when it was seen as 'hippie & granola,' and not the norm.

I was in my mid-20s, thrilled to be immersed in the fashion epicenter of New York City. Working hard and building a name for myself, and climbing the ladder. But behind the scenes, I was overwhelmed, burned out, and silently wondering if I'd survive in a role I was so passionate about at the expense of my health. Moreover, I felt I had nowhere to turn: no mentors, no guidance, and no community. Bosses & colleagues were more like competitors than team members Devil Wears Pra

Creativity is the heartbeat of fashion design, but it doesn’t always flow effortlessly. The industry thrives on bold ideas, yet the pressure to consistently innovate can dull the edge of inspiration. Recharging your creative energy isn’t just about crafting better garments; it’s about nurturing a mindset that balances exploration with discipline. When you build intentional habits and create space for fresh ideas, you give your work new life and your career new momentum.

If you're on a journey to create meaningful work, build a purpose-driven brand, or simply get clearer on what truly motivates you—this is for you. We've created a free Find Your Big Purpose: 6 Ways to Define Your Purpose Worksheet + Reading List to help you uncover the deeper reason behind your work and life choices.

When we begin any design project, we always pause to ask: What’s the purpose? In today’s world, it’s not just about creating something beautiful—it’s about designing with intention. That means stepping back, reflecting on our *why*, and making sure every piece we create aligns with our core values, our mission, and the long-term impact we want to have on people and the planet

The fashion and design industries, with glossy collections, tight deadlines, and a constant push for originality, are full of beauty, inspiration, and innovation. But let's be honest: They can also be incredibly demanding. Many designers struggle with burnout, anxiety, and isolation. This May, in honor of Mental Health Awareness Month, we're pausing to talk about something often left behind in the hustle: our mental health.