6 Ways to Define Your Big Purpose

If you're on a journey to create meaningful work, build a purpose-driven brand, or simply get clearer on what truly motivates you—this is for you. We've created a free Find Your Big Purpose:

6 Ways to Define Your Why Worksheet + Reading List to help you uncover the deeper reason behind your work and life choices. Whether you're a fashion designer, creative entrepreneur, or someone in a season of transition, this tool offers guided prompts for reflection and a curated list of inspiring books to support your journey. Download the worksheet, grab a journal, and give yourself space to reconnect with what really matters. Your purpose is already within you—this guide will help you bring it into focus.

✨ Find Your WHY: Purpose Discovery Worksheet + Reading List ✨

Use this list of questions or printable worksheet to reflect, explore, and define the deeper reason behind your work, mission, and creative path. Plus, dive into our handpicked reading list to keep your purpose journey going strong!

🔥 1. What Fires You Up?

• - What can you talk about for hours without getting bored?

• - What problems in the world make you want to take action?

• - What type of work excites you the most?

🛤️ 2. Reflect on Your Journey

• - What challenges have you overcome?

• - What are moments you felt most proud or fulfilled?

• - What have people consistently come to you for?

🌱 3. Identify Your Core Values

• - List your top 5 values and explain why they matter to you.

• - Examples: Honesty, Freedom, Creativity, Connection, Sustainability

❓ 4. Ask the Hard Questions

• - What kind of legacy do I want to leave?

• - Who do I feel called to help or impact?

• - What makes my work feel meaningful?

🔮 5. Visualize Your Ideal Future

• - What are you doing each day?

• - Who are you surrounded by?

• - How are you using your gifts?

💪 6. Connect Passion with Action

• - Brainstorm ways to bring your purpose into your work, brand, or projects.

🌟 YOUR BIG WHY

• - Now, write one sentence that captures your Big WHY

📚 Recommended Reading List

Books to Help You Discover Purpose, Passion & Meaningful Direction

🔹 Start With Why, by Simon Sinek

Discover the golden circle concept and why purpose-driven leaders and brands outperform. A foundational read on uncovering your WHY.

🔹 Find Your Why, by Simon Sinek, David Mead, Peter Docker

A hands-on workbook to walk you through defining your personal or brand purpose.

🔹 The Crossroads of Should and Must, by Elle Luna

An inspiring guide for creatives navigating career shifts or passion projects.

🔹 The Desire Map, by Danielle LaPorte

Redefine success by mapping your life based on how you want to feel.

🔹 Big Magic, by Elizabeth Gilbert

Explore creative courage and the magic of living an authentic, expressive life.

🔹 The Art of Work, by Jeff Goins

Trust the process of discovering your purpose through life’s experiences.

Discovering your WHY isn’t a one-time task—it’s a journey of growth, clarity, and alignment. As you work through the prompts and dive into the recommended reads, remember to give yourself grace and stay curious. Your purpose may evolve over time, but staying connected to it will guide you through the ups and downs of your creative and professional path. We hope this worksheet and book list help you take inspired steps forward with intention and heart. ✨ Let us know what insights you uncover—we’d love to hear your story!

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