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Innovative Growth Strategies for Small and Mid-Sized Fashion Businesses
Redefining Innovation in Fashion
Innovation isn’t only about adopting new tech — it’s also about creating smarter systems that make creativity profitable.
Circular design: Build re-use and resale into your collections.
Digital craftsmanship: Use 3D prototyping to cut costs and waste.
Localized manufacturing: Create smaller, faster production cycles.
Inclusive design: Serve broader audiences through better fit and representation.
5 min read


5 Steps to Transition from Fast Fashion to Conscious Design
You're in the right place if you're a mid-career fashion professional or an emerging designer looking to pivot into sustainable and ethical fashion. The fashion industry is evolving rapidly—no longer driven solely by speed and trend but by intention, responsibility, and purpose.
May 74 min read


Free Mini-Course! A Guide To Your Conscious Fashion Design Journey
Greetings Friend! I'm excited to announce the launch of our new blog series and free mini-course: including monthly themes & challenges...
May 52 min read


How One Brand Incorporates Small Batch Production For Sustainability
The brand is deeply rooted in the belief that fashion should be a force for good—both for people and the planet. By partnering with gifted artisans on the island of Bali, Luciee creates fair livelihood opportunities and fosters long-term relationships within the community
May 55 min read


What’s Trending In Fashion Right Now: May 2025
let's take a closer look at how hem-focused details are shaping fashion in 2025—and how you can bring this trend to life sustainably, whether you're designing a new collection or giving your wardrobe a stylish refresh.
May 53 min read


The Importance of Brand Purpose and How To Define Yours
In the world of conscious fashion, your why is more than a marketing tagline—it’s your north star. Before you design your first product or pick a color palette, it’s essential to define the deeper purpose behind your brand. A clear brand purpose not only sets you apart in a crowded market but also builds customer trust and loyalty by connecting on a deeper, more meaningful level
Apr 306 min read


The Ultimate Guide To Creating A Sustainable Fashion Collection
A Step-by-Step Guide to Launching an Ethical, Eco-Friendly Fashion Brand With Proven Tools and Strategies
Apr 149 min read


How to Choose an Eco-Friendly Dirndl Without Compromising Style
Dirndl is the official Oktoberfest costume that has seen more than five centuries, as it was introduced between the 16th and 18th centuries.
Apr 94 min read


How to design Sustainably with Denim, Worlds Most Loved Fabrics
A powerful idea is at the heart of NOWA’s philosophy: waste isn’t the end — it’s the beginning.
Apr 73 min read


The Story of Denim: From Nîmes to Modern Sustainability
Origins in Nîmes, France: The Birth of "Serge de Nîmes"
Denim's story begins in the historic town of Nîmes in southern France. In the late
Mar 315 min read
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