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Leadership That Sells: The Qualities Fashion Businesses Need to Win (and Keep Winning)
Fashion business leadership is the practice of guiding a brand, team, and supply chain toward clear goals while protecting creativity, margins, and customer trust. In apparel, footwear, jewelry, and accessories, leadership isn’t just “being in charge”—it’s setting direction when trends change overnight, deliveries slip, or a collection underperforms. The best leaders keep people motivated while making decisions that are unglamorous, fast, and consistent.
3 min read


Learn How To Impact Fashion With These Top 12 Books For Achieving Sustainability In Fashion
Good Day my Conscious Fashion Friend! Glad to see you are interested in making an impact in fashion! Whether you are reading this as a...
May 7, 20253 min read


5 Steps to Transition from Fast Fashion to Conscious Design
You're in the right place if you're a mid-career fashion professional or an emerging designer looking to pivot into sustainable and ethical fashion. The fashion industry is evolving rapidly—no longer driven solely by speed and trend but by intention, responsibility, and purpose.
May 7, 20254 min read


Free Mini-Course! A Guide To Your Conscious Fashion Design Journey
Greetings Friend! I'm excited to announce the launch of our new blog series and free mini-course: including monthly themes & challenges...
May 5, 20252 min read


How One Brand Incorporates Small Batch Production For Sustainability
The brand is deeply rooted in the belief that fashion should be a force for good—both for people and the planet. By partnering with gifted artisans on the island of Bali, Luciee creates fair livelihood opportunities and fosters long-term relationships within the community
May 5, 20255 min read


What’s Trending In Fashion Right Now: May 2025
let's take a closer look at how hem-focused details are shaping fashion in 2025—and how you can bring this trend to life sustainably, whether you're designing a new collection or giving your wardrobe a stylish refresh.
May 5, 20253 min read


The Importance of Brand Purpose and How To Define Yours
In the world of conscious fashion, your why is more than a marketing tagline—it’s your north star. Before you design your first product or pick a color palette, it’s essential to define the deeper purpose behind your brand. A clear brand purpose not only sets you apart in a crowded market but also builds customer trust and loyalty by connecting on a deeper, more meaningful level
Apr 30, 20256 min read


The Ultimate Guide To Creating A Sustainable Fashion Collection
A Step-by-Step Guide to Launching an Ethical, Eco-Friendly Fashion Brand With Proven Tools and Strategies
Apr 14, 20259 min read


How to Choose an Eco-Friendly Dirndl Without Compromising Style
Dirndl is the official Oktoberfest costume that has seen more than five centuries, as it was introduced between the 16th and 18th centuries.
Apr 9, 20254 min read


How to design Sustainably with Denim, Worlds Most Loved Fabrics
A powerful idea is at the heart of NOWA’s philosophy: waste isn’t the end — it’s the beginning.
Apr 7, 20253 min read
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