Beyond the runway: Lagos Fashion Week is Repositioning Fashion as a Tool for Commerce and Creativity
Hello Dear Reader! I discovered Lagos Fashion Week recently and am so excited to share information about the show. Not only is this a 4-day live event, it's a rich platform of fashion, innovation, and creativity. In addition to Lagos Fashion Week repositioning fashion as a tool for commerce and creativity, it is a treasure chest full of resources, videos, and galleries available on its website, offering a delightful offering for every viewer
As is often the case with my insatiable curiosity, I dove further into the world of Lagos Fashion Week, and I stumbled upon some other informative articles and a documentary by Victoria's Secret that featured an array of talented artists and designers from around the world, including Lagos Designer Bubu Ogisi.
About Lagos Fashion Week:
As a leading fixture on the African fashion calendar, LagosFW unites buyers, consumers, and media professionals to witness the latest collections by over 60 talented African designers. But what sets it apart is its unwavering commitment to fortify the fashion industry and reposition it as a tool for socio-economic development across the continent.
Style House Files, the agency behind Lagos Fashion Week, strategically aligns its initiatives with Sustainable Development Goals (SDGs) 1, 5, 12, and 13. These goals focus on ending poverty, achieving gender equality, ensuring sustainable consumption and production, and combating climate change and its impacts.
SDG Goal 1. End poverty in all its forms everywhere.
SDG Goal 5. Achieve gender equality and empower all women and girls
SDG Goal 12. Ensure sustainable consumption and production patterns
SDG Goal 13. Take urgent actions to combat climate change and its impacts
The event's impact extends far beyond the runway, thanks to the use of technology and social media. With a staggering 490 million reach, 4.2 million social interactions, 3.8 million likes, and 47,000+ web and social mentions, LagosFW reaches a global audience. It also garners international press coverage from renowned publications like Vogue UK, Vogue US, CNN, and more.
Lagos Fashion Week isn't just a fashion event; it's a powerful catalyst, driving the African fashion industry forward and promoting and supporting African Designers leaving an indelible mark on the creative landscape.
Featured Designer Bubu Ogisi
Fresh off a collaboration with Victoria’s Secret in September, Nigerian designer Bubu Ogisi will unveil the Spring/Summer 2024 collection from her luxury womenswear label Iamisigo on Sunday during Lagos Fashion Week. This year marks an important milestone for Ogisi, who launched Iamisigo in 2013 after graduating from the Ecole Superieure des Art et Technique de la Mode in Paris, where she studied fashion business. “It’s been 10 years since I started working in fashion and showing at Lagos Fashion Week. This year it’s about fully projecting our core values… exploring those ideas or ideologies related to not only my culture but Africa as a whole,” says Ogisi.
"On May 10, top lingerie brand Victoria’s Secret announced that it was reinventing its annual fashion show. The show will now be a global tour featuring a cast of 20 women creators from around the world, including Bogotá, Lagos, London, and Tokyo. These creatives will showcase a collection in the brand’s production of a feature-length documentary film, set to premiere in September." From: https://www.okayafrica.com Read the full article here
About Luxury Brand IAMISIGO
"Based between Lagos, Nairobi, and Accra, IAMISIGO is a womenswear brand from designer Bubu Ogisi, dedicated to preserving the ancestral textile techniques of her heritage. The designer works with small artisanal communities across the continent and shines a spotlight on their age-old techniques. The result is collections of carefully considered wearable art pieces, each captivating in their respective designs. Ogisi’s continental approach to design ensures that traditional materials and techniques are preserved while creating a new life with each collection focusing on a handful of selected techniques." From https://lagosfashionweek.ng
About Lagos Fashion Week:
"Lagos, the LagosFW host city is an attraction itself. A metropolitan island that’s home to 17.5 to 20 million people, features an interesting mix of people, and cultures, and is fast becoming the melting pot for creative talents and business in Africa.
Participants, designers, and visitors alike can expect a diversified and interactive platform to maximize their exposure within and beyond their industry circle and open gateways for more business opportunities." From: https://lagosfashionweek.ng
Lagos Fashion Week Offerings:
Runway Shows and Presentations featuring new season collections from designers
Fashion Focus Africa – talent discovery initiative that creates access to Fashion Focus Fund, knowledge transfer, information exchange, networking opportunities, and access to the market.
Fashion Business Series to facilitate conversations with key players from the Nigerian and Pan African industries and beyond, as a useful tool for exchanging ideas, networking, and developing the fashion industry.
Green Access – Talent discovery with a vision to encourage designers to create social, economic, and environmentally sustainable fashion brands
Visual Makers Fellowship – Created to empower budding filmmakers and photographers with workshops and masterclasses.
LagosFW Showrooms – Access to shop some of your favorite fashion brands
After parties – an opportunity to experience Lagos’ nightlife and connect with some of Africa’s finest creatives in a relaxed environment.
Lagos Fashion Week Website Resources:
To view the full schedule and Designers, visit here
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