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Do you want to Change the World? Yeah Maybe!! Inspired by Wildfangs Founder Emma Mcilroy

Updated: Aug 4, 2023

Wildfang is a Portland favorite! As a Portlander, I have been following Wildfang since I heard of its inception. I was also deeply inspired by Founder Emma Mcilroy when I saw her Ted Talk here in Portland in 2017 which brought tears to my eyes. Her talk was a reminder that anything is possible- and to have the mindset of "Yeah Maybe" instead of Nah, that will never happen- and maybe we can change the world.

 Yeah Maybe, from Emma Mcilroys Ted Talk
Yeah Maybe, from Emma Mcilroys Ted Talk

Over the past several years I have watched the brand evolve and even got to work with their design team several years ago. Creative Capital Design, our PDX-based design studio provided some development services which allowed us to learn even more about their mission and the brand values that make Wildfang, well Wildfang.

Creative Capital Design Team in our Wildfang"Wild Feminist" tees at our Design Week Portland event
Creative Capital Design Team in our Wildfang"Wild Feminist" tees at our Design Week Portland event

As I was thinking about what to feature for today's post, I was feeling the need for something really inspiring. Wildfang popped into my mind because I have been wanting to invest in a new blazer to add as a classic staple to my wardrobe for some upcoming dressy affairs. I remembered Wildfangs Empower Tux Blazer. It is a classic item that I have had my eye on and then remembered Emma's inspiring Ted Talk back in 2017

So today I am excited to share for our Friday Feature, more about this brand and the impact they are making through its apparel and its brand messaging. Check out our favorite inspirational Wildfang links:

Friday Feature: Do you want to Change the World? Yeah Maybe!! Wildfangs Founder Emma Mcilroy

Read the full article with all the links on ifd Connect

Wildfangs Empower Tux Blazer
Wildfangs Empower Tux Blazer

Also check out the Design Week Portland we hosted called "Disruptive Design Thinking", which ties in perfectly with the "Yeah Maybe" mindset. Moderated by Brian Libby, Freelance architecture & arts writer. Panelists include: Chris Linn, Principal at Bora Architects, Mark Lewman, Principle & Creative Director and Partner; Nemo Design, Sonia Kasperian Bespoke Designer, Trish Langman; textile artist, teacher, sustainable fashion advocate & Matt Rhoades; Former Design Direction Nike & Program Director, undergrad and graduate product design at the University of the Arts.

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Hey there, lovely fashion friends! My name is Britta Cabanos, and I'm thrilled to have you here! 


I'm a 25+ year fashion industry design professional, and I'm passionate about supporting conscious designers, ethical makers, and sustainability. I believe that fashion can be a powerful force for good, and I'm committed to helping aspiring fashion industry pros make their mark in this exciting and ever-changing field. 


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About the Book

"Conscious design is a philosophy used at the Peterman Design Firm. We use it to create brands and products that restore and sustain our planet. The Peterman Method for conscious design is the culmination of Ian’s 15+ years working in product development and Jessica’s 20 years in working as a healer and studying regenerative technologies and tools for both people and our planet. Together, we’ve written this book to lay out a culmination of our combined experiences. Our goal is to help other people start looking at the world, and design, in a more conscious way."

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