What Sets You Apart In The Design Industry? The Man Behind Bleu by Rod Beattie Shares His Insights

Updated: Mar 8

Swimwear superstar Rod Beattie has been designing swimwear since the 1980s for major names like La Blanca by Rod Beattie and the Anne Cole Collection. His designs have sold millions, with La Blanca by Rod Beattie becoming the top-selling retail swimwear in the United States for 10 years!

In 2011, Beattie launched his own brand, Bleu|Rod Beattie, now owned by Amerex Group. Inside Fashion Design stopped by Beattie’s studio for an inside peek at his process and career journey.

In our IFD subscriber exclusive, Beattie shows how he puts a collection together from start to finish. Come inside the studio with us for a look at his prints, patterns, palettes and inspiration walls. Beattie shares stories of his incredible mentors and talks about the business of fashion: the pros and cons of where the industry is moving, the lifespan of a silhouette in the swimwear, and what sets him apart from the rest of the industry. Learn what you have to be willing to do to make it in the design world.

Thank you to Rod for sharing his time and wisdom with us. IFD’s mission is to inform, inspire, empower and connect creative thinkers, makers and brands. We want to hear from you! Send us a note anytime to!