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4 Key Brand Values that are Good for Mother Earth

Updated: Apr 12, 2023


current_air @fashionbyally wearing our silky jade Ruffle Trimmed Midi Dress in a field of 13,000 orchids


Greetings and a warm welcome to spring! With the arrival of this much-awaited season, we can't help but feel excited to finally embrace the flowy, comfortable, and vibrant dresses that are a signature of the season.


Here at ifd, we prioritize supporting brands whose values and ethos align with ours. Creating awareness & sharing stories of such brands can contribute to a positive impact on society and the environment.

Current Air 2023 Spring Mood Board

Today we feature Current Air, a brand we admire for its values and principles. But why do we hold such high regard for this brand, you may ask?


Current Air's commitment to sustainability, ethical practices, and inclusivity aligns with our core values. They emphasize using eco-friendly materials, reducing waste, and ensuring fair labor practices in their production process. Moreover, they strive to offer a diverse range of styles, promoting inclusivity and body positivity.


Overall, we believe that Current Air is a brand that provides stylish and comfortable clothing and aligns with our vision of promoting a better world.



Here are the 4 Key Values Current Air built into its Corporate Responsibility Strategy (from www.currentair.com)


1. Sustainability:

"Being good to Mother Earth is always in style. Here at Current Air, we’re committed to our vision of creating standout contemporary apparel while taking action toward reducing our impact on the environment.


We’ve implemented a number of green initiatives in order to reduce waste and are proud to invest in smart and innovative solutions for long-term sustainability continually. Not only are we proactively testing and sourcing the highest-quality recycled fabrics, but we have also been working to replace all packaging and shipping materials in favor of recycled products. As of September 15, 2021, we are happy to announce we have reached our goal of fully converting to 100% recycled & biodegradable material".




2. Human Rights:

"Our dedication to a healthy planet includes doing our part in building a thriving global community. We’ve formed close partnerships with ethical overseas factories that comply with fair labor and wages to ensure workers' health, safety, and quality of life".



Current Air Floral Inspiration Spring 2023

Best Seller & Our Favorite: The Sereia dress in 12 options

Looking to add one new dress to your wardrobe this season? The Sereia Maxi dress comes in 11 different options to choose from.



3. Local Outreach:

"Current Air is dedicated to being an ally to the community. We support the East Los Angeles Women’s Shelter through clothing donations, an initiative we began in December 2020. We’re proud to back their mission as they advocate for and empower survivors of sexual and domestic violence, intimate partner abuse, and homelessness. Together we can use our resources to create positive change.


We’re big believers in the importance of giving back. In recent years, we’ve been supporting our neighbors in our hometown of Los Angeles by purchasing and distributing more than 500 sleeping bags to those in need—an effort we plan to continue and expand upon each year.


Additionally, we donate a portion of sales proceeds from our annual sample sales to local and global nonprofit organizations, including those dedicated to improving the lives of people affected by natural disasters such as the 2017 Mexico City earthquake and the 2021 California wildfires".


4. Corporate Philosophy:

"Our commitment to giving back extends beyond the neighborhood around us. We all have a part to play as members of the global community. In March of 2022, with the unfolding of the humanitarian crisis in Ukraine, we contributed a monetary donation to the UN Refugee Agency, UNHCR, in order to help support those displaced from their homes due to the ongoing conflict. Current Air is proud to endorse UNHCR’s mission of providing essential aid to Ukrainian refugees. This cause holds a special place in our hearts, as our Head Designer has spent a substantial amount of time volunteering in Odessa, Ukraine. It’s our hope that we can expand awareness of UNHCR and the crucial assistance they provide to populations in need". From Currentair.com


Are you curious about fabrics and how eco-friendly they are? Check out our resource hub on ifd Connect to learn more. (create a profile to access all our resources) We realize many fashion brands still use 100% Polys and blends that aren't necessarily the best for the earth. It is important to do your research and choose the best option that you can, taking into consideration such as the quality, and longevity of the style & material.






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Hello!

Hey there, lovely fashion friends! My name is Britta Cabanos, and I'm thrilled to have you here! 

 

I'm a 25+ year fashion industry design professional, and I'm passionate about supporting conscious designers, ethical makers, and sustainability. I believe that fashion can be a powerful force for good, and I'm committed to helping aspiring fashion industry pros make their mark in this exciting and ever-changing field. 

 

If you share my passion for conscious fashion and sustainability,  then you're in the right place. I offer industry insights, mentorship, connections, and resources to help you achieve your goals and make a positive impact in the world. Let's connect and explore the possibilities together - are you ready to join me on this exciting journey?

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Thanks for joining us!

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