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How a Carbon Offset Program became Part of this Fashion Brand

Updated: Jan 26

“Whatever we do carries on to the next generation". The sustainability mindset for Aysegul began with this conviction and she treats it as if it is her life's purpose. As we change and adapt, our behavior is passed on to future generations.

After first navigating the challenge of finding clothing for herself, Aysegul decided to start her contemporary plus-size brand, Shegul. Shegul designs knock down stereotypes and empower women, making them feel confident and look beautiful. She is passionate about empowering women on the journey to sustainability while serving her community.

In this Ethical Fashion Fesitval Fireside chat, Rabia Farhang, founder of Bgood collective interviews a former colleague and a long-time friend, Aysegul Ilter of the Shegul brand. Rabia has seen the world as interconnected with all of us having collective responsibility to bring positive change and impact in what we do. Beyond passion, Aysegul is committed to accountability and making future things happen.

Together, Aysegul and Rabia are like-minded change-makers driven to create social impact through their work and businesses. Find out more about how they achieve this through sustainable solutions in this session.

Looks from Shegul NYC.


Rabia Farhang, is the founder of Bgood Collective, a sustainability agency working with small and midsized purpose-driven companies to improve their impact on the environment and society, and Aysegul Ilter, is the founder of Shegul, a brand founded on the principle of thoughtful craftsmanship. Shegul brand designs are created specifically for the curvier woman, with an eye for finer fabrics and materials; with emphasis on longevity, through superior construction techniques and exceptional fit.

Being aware of the waste and some of the inefficiencies in the fashion industry, and having a new outlook and mindset on using fashion as a force for good to bring about change, both of them have thriving fashion brands. They both knew the values that fashion should represent- sustainability and social responsibility.

Today, her sustainability journey continues as she added a carbon offset project with local villages in Turkey to her impact strategy. Shegul establishes the Carbon Offsetting Program that provides mid-term income to low-income families by planting nut trees.

As we sit down with Rabia and Aysegul, we'll hear more of their personal stories, how they started their own businesses, the challenges they faced, their vision of the future of fashion, and the importance of building a strong community around them.

Additional Resources:

Bgood Collective’s Website

Shegul Brand’s Website

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Hey there, lovely fashion friends! My name is Britta Cabanos, and I'm thrilled to have you here! 


I'm a 25+ year fashion industry design professional, and I'm passionate about supporting conscious designers, ethical makers, and sustainability. I believe that fashion can be a powerful force for good, and I'm committed to helping aspiring fashion industry pros make their mark in this exciting and ever-changing field. 


If you share my passion for conscious fashion and sustainability,  then you're in the right place. I offer industry insights, mentorship, connections, and resources to help you achieve your goals and make a positive impact in the world. Let's connect and explore the possibilities together - are you ready to join me on this exciting journey?

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Consciously & Ethically Designed

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About the Book

"Conscious design is a philosophy used at the Peterman Design Firm. We use it to create brands and products that restore and sustain our planet. The Peterman Method for conscious design is the culmination of Ian’s 15+ years working in product development and Jessica’s 20 years in working as a healer and studying regenerative technologies and tools for both people and our planet. Together, we’ve written this book to lay out a culmination of our combined experiences. Our goal is to help other people start looking at the world, and design, in a more conscious way."

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