Updated: Apr 14, 2022
Can't make it live? Register and get access to the full replay for one week! New York Adventure Club | www.AdventureClub.com
Did you know that the first photographic fashion layout in a magazine was instigated because of a dare? Fashion photography has come a long way since its introduction at the turn of the 20th century, but only thanks to a cadre of incredible photographers throughout the generations who've pushed the limits of technical capabilities and creativity. From mastering the staged photoshoot to capturing fashion "in the wild" on crowded city streets, it's time to explore the world of fashion photography starting from its humble beginnings.
Join New York Adventure Club for the first of a two-part seriessurrounding the art of fashion photography — in Part I, we'll explore the evolution of fashion photography between the 1850s to the 20th century, through the lens of some of the industry's most legendary and trendsetting photographers.
Led by professional photographer Julien McRoberts, this virtual and educational experience will include:
The early evolution of photography in fashion, with a focus on the beautiful editorial photography shot by the industry's best photographers
A look at retouching techniques in the early days of photography, well before the advent of air brushing and photoshop
The impact and contributions of some of the world's greatest fashion photographers between the 1920s and early 2000s in the pre-digital era, including Cecil Beaton, Edward Steichen, Irving Penn, and Richard Avedon
An analysis of what makes a good photograph
The progression of fashion and fashion photography in the face of changing trends, societal norms, and commercialism
Peek behind the curtain to see what it takes to set up a fashion shoot
Stick around afterward for a Q&A with Julien — any and all questions about fashion photography are welcomed and encouraged!
Can't make it live? Don't worry, you'll have access to the full replay for one week!
See you there, virtually!
*Immediately upon registering, you will receive a separate, automated email containing the link to join this webinar
**For the best possible viewing experience, please ensure you're using the latest version of your internet browser — Google Chrome is the most compatible. Exact technical requirements and a webinar user guide will be shared in the automated confirmation email upon registration.
***A full replay of the experience will be available to all registered guests for up to a week
Julien McRoberts is a lifestyle brand and editorial photographer/producer based in New York City. Her unique ability to capture intimate cultural moments, places, and people has garnered her a wide variety of clients, including National Geographic Traveler, Calvin Klein Home, USA Today Magazine, Sunset Magazine, Variety, Marie Claire UK, and more.
Much of Julien's work conveys a sense of the stolen glance, from the bustle of the streets of New York City to ancient Native American rituals. Born in the American West, this world is hardly foreign to Julien. “I have the West in my blood but feel equally as home in a fast-paced city environment,” she says. Her website is www.julienmcroberts.com.
The Art of Fashion Photography Series
Part I: 1850s to 1990s
Part II: The Digital 2000s
"Julien is very knowledgeable, presented well, kept things interesting as in all of her webinars. Great progression of background of fashion photography." -Linda
"Everything!! The photos selected by the presenter were awesome and her explanation of lighting, geometry and touch up techniques was fabulous. I learned so much, even learned more about the photographs and photographers I was already familiar with. Bravo!" -Karen
"Julien was well-organized and well-spoken. She included a lot of history and details without it ever feeling overwhelming. Her curation and presentation were great. I appreciated that she used visuals to break down the details of what worked and what didn't in shots." -Jessica
"Loved the images and the insight into how the pictures were taken." -Ann
"A very interesting subject skillfully presented." -Marion
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Photo Credits: Main Photo - Vogue Magazine
Categories: Virtual, Art & Entertainment