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The Power of Company Values: How They Drive Success

A lot of folks are talking about Values these days. Core Values aren't just some buzzwords you put on a list and forget about. They're the beating heart of your business and life! They guide your decisions and actions and even impact your happiness. Moreover, embracing your values makes you stand out and attract like-minded individuals who share your vibe.

Think of your values as your personal superpowers! They give you the strength and motivation to show up as your best self and inspire others to do the same. So, let's dig deep and unleash those superpowers because who doesn't want to be a superhero in their own life, right?

Last week we shared a post called: What are your top 10 Core Values- Do You Know? You may read that article here

As I am personally working on redefining my own values, I came across a wonderful podcast from Rick Mulreadys The Art of Online Business; 10 Ways Your Values Can Drive Your Online Business Success

Rick points out that pinpointing your values is not an easy task as these words will become the lens through which all your decisions are made. He suggests you narrow down to 3-5 at the very most.

Here is a recap of Ricks 10 Ways these values will drive your business:

  1. Your values drive give clarity for all your decision making

  2. Your values will determine how you spend your time

  3. Your Values will apply to your teams performance

  4. Your values will guide you in your hiring process

  5. Your values will determine the offers & products you sell to your customers

  6. Your values will guide your relationships with vendors

  7. Your values will guide you in what projects or clients you take on

  8. Your values will guide your decisions on who to bring in as your guests (such as on a podcast or interview)

  9. Your values will determine how & where you make appearances (such as being a podcast guest)

  10. Your values will determine your affiliate partnerships

So how do you narrow down to just 3-5 words??? Our workbook; From Values to Profit; Define your Core Principles for Lasting Success & Action Guide, will get you there.

To get your started, get your free print out of our BIG list of Values below

Every business needs to identify its core values and ensure they're reflected in every aspect of its operation. Doing this offers a wide range of benefits that includes better branding, improved customer service, and a business that’s run more effectively.

In this workbook, you will discover:

Module 1 - The What & Why of Core Business Values

Module 2 - What Do Core Values Look Like?

Module 3 - Identify Your Personal Values

Module 4 - Identify the Values That Will Drive Your Business

Module 5 – Put Your Core Business Values Into Action

This workbook will explore the steps you can take to uncover your core values, from examining your life experiences and priorities to identifying your strengths and passions. By following these steps, you can better understand who you are, what you stand for, and what matters most to you personally & professionally, empowering you to live a more fulfilling and purpose-driven life.

We hope you found this helpful and invigorating! Even if you know your core values, are you putting them into action and using them to guide your business? Just like goals, you will live through them more successfully by writing them down and keeping them visible for daily reminders! Learn more about the workbook and our community at:, where fashion industry members gain access to industry resources, community, and learning opportunities so that we can grow together.

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Hey there, lovely fashion friends! My name is Britta Cabanos, and I'm thrilled to have you here! 


I'm a 25+ year fashion industry design professional, and I'm passionate about supporting conscious designers, ethical makers, and sustainability. I believe that fashion can be a powerful force for good, and I'm committed to helping aspiring fashion industry pros make their mark in this exciting and ever-changing field. 


If you share my passion for conscious fashion and sustainability,  then you're in the right place. I offer industry insights, mentorship, connections, and resources to help you achieve your goals and make a positive impact in the world. Let's connect and explore the possibilities together - are you ready to join me on this exciting journey?

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Consciously & Ethically Designed

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About the Book

"Conscious design is a philosophy used at the Peterman Design Firm. We use it to create brands and products that restore and sustain our planet. The Peterman Method for conscious design is the culmination of Ian’s 15+ years working in product development and Jessica’s 20 years in working as a healer and studying regenerative technologies and tools for both people and our planet. Together, we’ve written this book to lay out a culmination of our combined experiences. Our goal is to help other people start looking at the world, and design, in a more conscious way."