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What are Your Top 10 Core Values? Do You Know?

Updated: Jan 1

Let's start here! ifd is going on a Conscious Fashion Design journey; but before we begin, I am personally refining my core values so that I can apply them to both my life and my business. I invite you to do the same! I believe defining your Core Values is a key element that will bring lasting success.

Consider this the very first step of your Conscious Fashion Design (and personal development) journey. Phase 1 begins with Design Origins, which doesn't happen without some "Observation". Before any design or development starts, we need to have a solid foundation of Values, Mission & Purpose, which requires observations of both ourselves, our business & the let's begin!

Phase 1 of the design journey

Discovering your core values can be a powerful personal growth and development tool. Core values are the guiding principles that define your character, beliefs, and priorities, and they can help you make important decisions and navigate life's challenges with clarity and purpose. However, identifying your core values can be challenging, requiring self-reflection, introspection, and honest self-assessment. Follow the suggestions below to find yours.

Here's a list of steps to help define your values:

(for a Big Core Values Word List- see below for a free PDF print out)

  1. Start by brainstorming a list of values that are important to you. Think about the qualities and characteristics you admire in others and try to identify what values they represent.

  2. Narrow your list to the top 10 values that resonate with you the most. You may need to do some reflection and prioritization to determine which values are most important to you.

  3. For each value, write a brief description of what it means to you and why it is important. Be specific and use examples to help clarify your thinking.

  4. Consider how your values relate to different areas of your life, such as your relationships, work, hobbies, and personal development. Are there certain values that are more relevant or important in certain areas?

  5. Look for patterns or themes among your values. Are there any values that seem particularly connected or related to each other? Are there any values that conflict with each other?

  6. Reflect on whether your current actions and decisions align with your values. If there are areas where your actions don't align with your values, consider what changes you could make to bring them into alignment.

  7. Revise your list of values as needed over time. As you gain new experiences and perspectives, your values may shift or evolve. Regularly revisiting and reflecting on your values can help you stay aligned with what matters most.

*Now apply these values to your business; they should align!

Strong core values are the glue that holds together a business and allow it to thrive in day-to-day circumstances and stay true to its unique mission. They lie at the heart of its business model and affect every area of its operation. It's no exaggeration to say that they can be the key to whether the business succeeds or fails.

So how do I apply these to my profession and business? Dig deeper and learn how to apply these methods to achieve make your values come to life in your personal & professional life. Our workbook; From Values to Profit; Define your Core Principles for Lasting Success & Action Guide, will get you there.

Every business needs to identify its core values and ensure they're reflected in every aspect of its operation. Doing this offers a wide range of benefits that includes better branding, improved customer service, and a business that’s run more effectively.

In this workbook, you will discover:

Module 1 - The What & Why of Core Business Values

Module 2 - What Do Core Values Look Like?

Module 3 - Identify Your Personal Values

Module 4 - Identify the Values That Will Drive Your Business

Module 5 – Put Your Core Business Values Into Action

This workbook will explore the steps you can take to uncover your core values, from examining your life experiences and priorities to identifying your strengths and passions. By following these steps, you can better understand who you are, what you stand for, and what matters most to you personally & professionally, empowering you to live a more fulfilling and purpose-driven life.

To help you get started, download this free BIG list of Values:

We hope you found this helpful and invigorating! Even if you know your core values, have you thought about how to align them with your business? Just like goals, you will live through them more successfully by writing them down and keeping them visible for daily reminders! Learn more about the workbook and our community at:, where fashion industry members gain access to industry resources, community, and learning opportunities so that we can grow together.

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Hey there, lovely fashion friends! My name is Britta Cabanos, and I'm thrilled to have you here! 


I'm a 25+ year fashion industry design professional, and I'm passionate about supporting conscious designers, ethical makers, and sustainability. I believe that fashion can be a powerful force for good, and I'm committed to helping aspiring fashion industry pros make their mark in this exciting and ever-changing field. 


If you share my passion for conscious fashion and sustainability,  then you're in the right place. I offer industry insights, mentorship, connections, and resources to help you achieve your goals and make a positive impact in the world. Let's connect and explore the possibilities together - are you ready to join me on this exciting journey?

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Consciously & Ethically Designed

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About the Book

"Conscious design is a philosophy used at the Peterman Design Firm. We use it to create brands and products that restore and sustain our planet. The Peterman Method for conscious design is the culmination of Ian’s 15+ years working in product development and Jessica’s 20 years in working as a healer and studying regenerative technologies and tools for both people and our planet. Together, we’ve written this book to lay out a culmination of our combined experiences. Our goal is to help other people start looking at the world, and design, in a more conscious way."

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