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O’Field; American Made Luxury Brand

Updated: Apr 14, 2022

Our Mission

O’ Field Apparel is an emerging Portland-based fashion brand, notable for its focus on western styling, plaid mixing, and luxurious wool fabrics, delivering sustainable and accessible, made-in-America luxury.

Our Story

As a fifth generation sheep rancher and Oregon native, designer and wool ambassador Maddie Iverson draws inspiration from her family’s rich heritage in sheep ranching and the wild west and her time spent working in London. With a love of agriculture and expert knowledge of textiles and design – Maddie is an unusual fashion creative with a bright and fresh perspective on sophisticated western style and strives to build a bridge between American agriculture and the fashion industry.

Combining expert craftsmanship with exciting use of color, pattern, and texture, each piece tells a story of heritage and history.

Using the finest quality materials, each O' Field piece is designed and made by Maddie Iverson in her studio in Portland, Oregon. Her focus is on producing sustainable and luxurious heirloom pieces that will last lifetimes, build memories, and bring people together. She loves collaborating with other designers and makers as well as sourcing locally and using overrun, vintage or recycled textiles when possible.

Meet the Designer

Maddie Iverson is a graduate of Oregon State University with a Bachelors of Science in Apparel Design and Minors in Business and Entrepreneurship. She has worked in the fashion industry around the world including London and her hometown of Portland, Oregon. With over eight years of freelance graphic design, floral design, and event planning behind her, she approaches fashion design fabric first with an analytical mind and an artists’ spirit.

Maddie’s design philosophy focuses on exploring clean lines, artistic and lush details, and statement making pattern play. Integral to her collections is blending her entertainer’s heart and northwest sensibilities while balancing the wild west with urban sophistication.


2018 UpNXT Emerging Designer | FashioNXT

2017 FashioNXT Fashion Incubator winner | FashioNXT

2017 Best Constructed Collection | SDHE Spring Fashion Show

2017 Design Student of the Year | Oregon State University

Thank you Maddie for joining us in our Ethical Fashion Festival 2021! We love your work!

To see the full collection, visit:

Link to assets available:


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Hey there, lovely fashion friends! My name is Britta Cabanos, and I'm thrilled to have you here! 


I'm a 25+ year fashion industry design professional, and I'm passionate about supporting conscious designers, ethical makers, and sustainability. I believe that fashion can be a powerful force for good, and I'm committed to helping aspiring fashion industry pros make their mark in this exciting and ever-changing field. 


If you share my passion for conscious fashion and sustainability,  then you're in the right place. I offer industry insights, mentorship, connections, and resources to help you achieve your goals and make a positive impact in the world. Let's connect and explore the possibilities together - are you ready to join me on this exciting journey?

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Consciously & Ethically Designed

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About the Book

"Conscious design is a philosophy used at the Peterman Design Firm. We use it to create brands and products that restore and sustain our planet. The Peterman Method for conscious design is the culmination of Ian’s 15+ years working in product development and Jessica’s 20 years in working as a healer and studying regenerative technologies and tools for both people and our planet. Together, we’ve written this book to lay out a culmination of our combined experiences. Our goal is to help other people start looking at the world, and design, in a more conscious way."

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